Conversation Highlights:
- Our mission is to produce high-quality EV vehicles designed for Indian roads while remaining cost-effective.
- Intelligent vehicles will transform our commute experience in the future, and eRise products will make that a reality.
- We have made significant investments in R&D to carry out cutting-edge work in connected platforms, electric transmission, battery technology, and onboard electronics for all models of Electric Vehicles.
Please tell us briefly about your company.
eRise—Drive electric is supported by the KL Group, which was founded in 1971. We have over 95,000 square feet of state-of-the-art manufacturing facilities in Rohtak, backed by the KL Group, with a massive capacity of producing 30,000 vehicles per year, which can be expanded to 200,000 per year based on demand. In the coming month, we will release our low-speed and high-speed scooters. We have made significant investments in R&D to carry out cutting-edge work in connected platforms, electric transmission, battery technology, and onboard electronics for all models of Electric Vehicles.
eRise intends to achieve 100 percent localization by 2023 by collaborating with the industry’s best vendors, which will result in cost savings and faster production turnaround time, in addition to supporting the Indian government’s national initiative “Atmanirbhar Bharat.”
What new products you shall be launching, any key highlights you would like to explain?
We entered the Indian markets in the middle of July 2022. We will unveil the first two low-speed electric scooters in the coming month, followed by high-speed models with attractive prices and unmatched quality, our electric vehicles are engineered exclusively for Indian roads.
With what mission and objectives, the company was set up? In short, tell us about your journey since the inception of the company.
At eRise it’s all about passion and purpose. The automobile industry is undergoing massive technological disruption. Today, electric is the preferred option, which will shape urban commutes and cities of the future. Simultaneously, the world around us is becoming more connected, allowing device integration and making our life experiences more seamless.
Intelligent vehicles will transform our commute experience in the future, and eRise products will make that a reality. With the company’s tenets grounded in quality and matchless technology, our electric vehicle shall revolutionize the electric mobility space in India. Backed by the strong lineage of KL Group, we have just begun our journey in India.
What is your roadmap for the EV Market?
In the coming month, we will officially launch our electric scooters. With a passionate and dedicated team across India, we are working to establish a strong market presence with 200+ dealerships across 175+ cities. As a trial project, we have sold over 1000 vehicles through a company-owned retail location in Rohtak, Haryana. This has boosted our confidence, and we are now focusing on establishing the dealer network. With Made-in-India electric vehicles, our goal is to become a strong global brand.
Kindly brief us about your role at eRise and your journey in this highly promising sector.
I come from a Business family and have always had that mindset. At the age of 17, I took my first step into my family’s construction and petroleum industries. In 2013, while pursuing my master’s in computer science, Mithilesh (my brother) and I decided to expand and diversify our family business into the automobile sector. We entered the EV space in 2016 when we acquired the Hero Electric dealership. We had tremendous success in this and consistently became the number one dealer in India, which boosted our confidence and helped us understand the consumer insights and landscape of the industry. We decided to start our OEM business after having to consider India as the world’s largest two-wheeler market and India’s EV goals by 2030. Our mission is to produce high-quality EV vehicles designed for Indian roads while remaining cost-effective. We at KL Group are doing our bit to move towards the mission of Zero-emission.
