Flipkart joins forces with Magenta Mobility to deploy electric vehicles for its last-mile transportation. According to the company, Magenta Mobility has entered the Delhi NCR region and will provide around 400 electric cargo vehicles for the Flipkart fleet.
This deployment goes beyond the existing fleet Magenta has in Bengaluru for Flipkart. It has over 500 electric vehicles that it operates in Bengaluru, Mumbai, and Hyderabad. These vehicles are used to serve clients in e-commerce, grocery delivery, food, pharmaceuticals, and FMCG. Magenta Mobility plans to deploy a fleet of more than 500 EVs in Delhi this fiscal year in order to support organizations that are transitioning to clean mobility.
Maxson Lewis, Founder, and Managing Director, Magenta Mobility said, “We are pleased to see Flipkart’s rapid adoption of EVs in its fleet. With our association with Flipkart, we are committed to providing a clean, sustainable, and affordable last-mile delivery solution across the country.”
Randheer Singh, Director of Electric Mobility and ACC Program at NITI Aayog said, “It is important for us at NITI Aayog to support endeavours for the adoption of electric mobility, especially in the last mile logistics.”
Flipkart will use Magenta’s Electric Cargo Fleets, including the newly released Mahindra Zor Grand and other offerings from select OEMs in order to ramp up EV adoption in last mile logistics.
Flipkart’s goal to be more sustainable and align with its commitments to the Climate Group’s EV100 initiative, the electrification of its logistics fleet is a key component of that larger goal. This collaboration strengthens Flipkart’s plans to add more than 25,000 EVs to its supply chain in order to achieve a 100% e-mobility transition by 2030.