Ather Energy Starts Retailing Its Electric Scooter, Ather 450X In Siliguri, West Bengal


Ather Energy, India’s first intelligent electric scooter manufacturer, opened its first Experience Centre in West Bengal. Ather Energy inaugurates its new retail outlet – Ather Space, at Sevoke road, Siliguri in association with SRIRS E-Ventures Pvt Ltd on Saturday, 9th of October, 2021. The Ather 450X, one of India’s quickest and smartest scooters, alongside the Ather 450 Plus will be available for test rides and purchase at Ather Space. 

The West Bengal government has introduced various initiatives to drive EV adoption in the state and aims for 10 Lakh vehicle registrations to be electric vehicles by 2025. The government has established a dedicated electric vehicle (EV) cell in the territory, no road tax, and registration fees on the purchase of EV 2-wheelers. In addition, the state government is pushing for 1 Lakh public charging stations in the coming years. 

Ather Space is geared to provide a unique ownership experience along with complete service and support for the owners. The new Ather Space will offer customers an opportunity to learn about every aspect of the vehicle and provide a complete overview of the various parts with a stripped-bare unit on display. They can also book test ride slots on Ather Energy’s website before visiting the experience centre. Ather expanded its presence across multiple cities earlier this year, including Mumbai, Pune, Hyderabad, Kochi, Ahmedabad, New Delhi, Trichy, Visakhapatnam, Jaipur, Kozhikode, Indore, Nashik, Goa, and Mysore

Ather Energy is one of the few OEMs that also invests in building charging infrastructure. The company will soon install 3 fast-charging points, Ather Grids, which can be found at Pradhan Nagar (Wood Apple Cafe), Chayan Para (Cindrella Hotel), and Sevoke Road (Ather Space) . All Ather Grid locations will be strategically located in key areas of the city, making them easily accessible to EV owners throughout Siliguri. Ather Energy intends to add 8-10 more charging points to the city’s charging network in order to provide smooth and stress-free rides for EV owners. Ather Energy also assists customers with the installation of home charging solutions in their apartments and buildings.

The ex-showroom price post the Fame II revision for the Ather 450X is INR.145,129 & INR.126,119 for the Ather 450 Plus in Siliguri. 

Quote by Ravneet Phokela, Chief Business Officer, Ather Energy:  

The West Bengal government has an impressive EV policy, and we are confident that the people of WB will transition to electric vehicles at a much faster rate. The response we received in terms of dealership requests from Siliguri was exceptional, reflecting the market’s growing demand for EVs. We are delighted to be partnering with SRIRS E-Ventures Pvt Ltd, who have been extremely helpful in getting operations up and running as soon as possible. Their extensive experience and proven expertise in the automobile retail sector will complement our efforts. There couldn’t have been a better time than Durga Puja to introduce our Ather Space to the people of Siliguri. We anticipate a strong consumer demand in the coming months and are likely to open in more cities in West Bengal.

Quote by Mrs. Natasha Agarwal, Director – SRIRS E-Ventures Pvt Ltd

RS E-Ventures Pvt Ltd is delighted to partner with Ather Energy to expand its presence in Eastern India. Siliguri located at the foothills of Darjeeling is the Gateway to North-East India. As a market, Siliguri is a mature market and has a huge acceptance of premium and performance-based vehicles. The Ather 450X perfectly fits into the bracket of the customers demand and need. We are excited to be part of the EV journey and looking to take the entire industry by storm.

About Ather 450X

The Ather 450X is the quickest and one of the smartest scooters in its category, and comes in four colours: Grey, Green, and White along with the limited-edition Series 1. The scooter is powered with a 6kW PMSM motor, a  2.9 kWh lithium-ion battery, and comes with 4 riding modes. In addition to Eco, Ride, and Sport, Ather Energy has introduced a new high-performance mode, ‘Warp’. Ather 450X can go from 0 to 40 kmph in just 3.3 sec in Warp mode, making it the quickest scooter in the 125cc category and the perfect choice to navigate through city traffic. The Ather 450X  can fast-charge at 1.5km per minute, making it the quickest charging rate in the electric two-wheeler category. Additionally, the electric scooter has a 4G SIM card and Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard. The 7” touchscreen dashboard, comes with a color depth of 16M and a Snapdragon Quad-Core processor. Ather 450X utilizes Android Open Source to offer Google Map navigation, on-board diagnostics, and other unique features like Over-the-air updates, Auto Indicator off, and Guide-me-home lights.

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