Greaves Cotton And eWheelers Plan To Set Up Multi-brand EV Chains

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Greaves Cotton, together with eWheelers is planning to open a multi brand EV chain wherein all kinds of electric two- and three-wheelers will be there. Recently, many small-scale electric vehicle (EV) brands are opening shops but only a few are generating sufficient sales to justify exclusive dealerships. Hence, companies are finding a new opportunity to start chains of multi-brand EV stores. The companies are planning on selling both offline and online.

The companies will handle back-end operations like dealing with EV makers, managing inventory and online sales, while physical outlets will be run by franchised dealers.

Nagesh Basavanhalli, Managing Director of Greaves Cotton, told ET – “Right from a Rs 20,000 electric bicycle to a Rs 4 lakh electric three-wheeler we sell everything. We will also offer finance and battery charging and swapping infrastructure.”

Though multi-brand automobile dealerships are a new concept in India, the model has been successful in several countries globally. Even in India, many entrepreneurs have independently established their own multi-brand dealerships.

In this multibrand EV model, the franchise entrepreneur has to deal only with Greaves or eWheelers and not with multiple EV brands.

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