Kia Announces Rebranding To Kia India And Entry Into New Segment

0
104

Kia Motors India has rebranded itself and now become Kia India. This rebranding is in line with its global plans. Kia India has also revealed its new logo – just four months after it was revealed in its home market of South Korea.

With the rebranding campaign, which includes its new slogan “Movement that Inspires”, Kia India aims to expand customer touch points to 360 by the end of the year. This includes expansion into Tier III and Tier IV cities, with a total coverage of 218 Indian cities. The brand also plans to increase production at its Anantapur facility in Andhra Pradesh with a new shift.

Hardeep Singh Brar, Vice President & Head of Sales and Marketing, Kia India, said at company’s virtual brand relaunch event – “In continuation of our aim to drive innovation for future mobility and offer the latest products for the Indian market, Kia India is all set to enter a new segment early next year.”  

He also said that the company will also launch the refreshed version of Kia Seltos and Sonet by early next month. Both compact SUV Seltos and the subcompact crossover SUV Sonet are updated for the Indian market under the newly stylized logo and will be unveiled to the market in the first week of May, 2021.

Mr. Brar added -“A Kia is bought in India every 2 minute, every third car sold in the segment is Seltos and every 6th compact SUV sold in the country is a Kia Sonet.” 

Managing director and chief executive officer, Kia India, Kookhyun Shim, said – “This is a proud and historic moment for us as India becomes the first country to transition to the new brand identity after our headquarters in South Korea. Our decision to increase the production capacity stems from our deep customer understanding where a faster delivery of our products can enhance their buying experience tremendously. We are confident that this transformation will accelerate our growth by not only strengthening our premium positioning in the market but also making us one of the most aspirational brands for consumers.”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.