A century of combining innovation, design and passion has led Maserati to create iconic vehicles that have changed the way the world looks at the car – forever. Today, this uniquely Italian recipe opens a new, and even more exciting, chapter with the arrival of a new global brand ambassador: David Beckham .
Global sport icon, philanthropist, businessman and pioneer of style: David Beckham is the perfect partner to accompany Maserati on the next stage of his journey, breaking boundaries and taking the brand to the forefront of the 21st century automotive sector.
Paolo Tubito , Chief Marketing Officer at Maserati, commented: ” The brand is moving forward, ushering in a new era. Maserati is driven by challenging the status quo by being innovative by nature, driven by passion and unique by design. The partnership with David Beckham materializes all these values “.
David Beckham said: “It is an exciting moment for me to start this partnership with Maserati; an emblematic Italian brand, which shares my appreciation for the best of innovation and design. I look forward to working closely with the brand at such a crucial moment in its history. history, and in the continuation of its growth on a global scale “.
The first act that brings together the values of Maserati and David Beckham is an inspiring film, which exhibits the innovative spirit that drives David Beckham to perform a daring act of driving a Maserati, for the sheer pleasure of doing the unexpected. The film shows the Maserati Ambassador driving the brand’s latest high-performance SUV – the Levante Trofeo.