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A new Leaderboard Report from Guidehouse Insights examines the strategy and execution of 15 companies offering solutions to the global electric vehicle (EV) charging market, with ChargePoint ranked as the top market player.
Climate change and local air quality concerns alongside a decades-long decline in battery costs are driving the automotive market toward EVs. The trend requires a new energy infrastructure system in which stakeholders—governments automakers, and electricity distributors and retailers—are heavily investing.
Scott Shepard, senior research analyst with Guidehouse Insights commented that, ChargePoint had their activities across the value chain and was known for its innovative business models and technologies. Companies that have wide portfolios and are competing across the value chain, such as Enel X, EVBox, and NewMotion, were very close behind, and the future competitive landscape of hardware suppliers was likely to continue to be highly diverse as new approaches to EV infrastructure came forward.
According to the report, the competitive positioning of companies is likely to change hands many times, making it difficult for any company to maintain leadership without keenly monitoring market conditions for new solutions and investing in them. Innovations within and outside of the vehicle are likely to keep the market in a continued state of maturation for years, creating opportunities for startups and established companies alike to secure substantial footprints.