The BMW Group has announced the integration of the popular streaming service Paramount+ into its latest vehicles, offering a premium in-car entertainment experience. Subscribers with BMW or MINI Operating System 9 can now stream a wide selection of Paramount+ content, including blockbuster films, new originals, and hit shows like Star Trek Discovery and Tulsa King, on the control display whenever the vehicle is stationary.
This feature provides an ideal entertainment option during charging stops or rest breaks on long journeys. For safety reasons, the content automatically switches off when the vehicle is in motion. Paramount+ is available through the BMW Digital Premium and MINI Connected Package, launching in key markets such as Austria, France, Germany, Italy, the UK, the USA, and Switzerland.
Paramount+ offers a broad library of popular shows, next-gen franchises, and live sports. The streaming service can be accessed via the Video App powered by TiVo™ in BMW and MINI’s infotainment systems, which also supports other streaming platforms like Pluto TV, Bloomberg, and TED, providing a comprehensive entertainment experience for drivers and passengers alike.
This move further enhances BMW Group’s commitment to delivering cutting-edge digital experiences in its vehicles.
