NETA Auto, a pioneering force in the realm of smart electric vehicles, made a resounding impact at the Bangkok International Book Fair 2024, underscoring its commitment to global expansion and cultural exchange. As a key representative of China’s “Going-Global” strategy for enterprises, NETA Auto showcased its flagship model, the NETA V-II, at the prestigious event, garnering widespread acclaim and recognition.
The 3rd Sino-Thai Cultural and Translation Publishing Forum served as the perfect backdrop for the NETA V-II’s debut, where it captivated audiences with its innovative design and cutting-edge technology. Fang Yunzhou, Founder and Chairman of NETA Auto, emphasized the brand’s deep-rooted connection to Chinese traditional culture, with the “NETA Spirit” embodying a fusion of heritage and modernity, underscored by a commitment to technological accessibility for all.
NETA’s foray into the Thai market has been met with resounding success, as evidenced by the rapid expansion of its user base, which has surpassed 400,000 users worldwide. The NETA V-II, a five-seat intelligent pure electric SUV, has become a symbol of NETA’s global ambitions, with its production at the NETA Thailand factory in Bangkok progressing at a commendable pace.
During the factory visit event, NETA Auto solidified its presence in the Thai market by signing the first batch of 100 NETA V-II key customer orders, signaling a promising start to the vehicle’s sales in Thailand. Distinguished guests were given a firsthand look at NETA’s technological prowess and commitment to localized production, reaffirming the brand’s determination to deepen its footprint in the ASEAN and global markets.
NETA’s success in Thailand speaks volumes about its dedication to delivering high-quality smart electric vehicles and promoting Chinese culture on the global stage. With over 14,000 Thai users and nearly 20% market share in Thailand’s pure electric vehicle market, NETA has firmly established itself as a frontrunner in the green transformation movement.
As NETA continues its journey towards globalization, it is poised to transcend geographical boundaries and evolve from “China’s NETA” to “The World’s NETA,” ushering in a new era of sustainable mobility and cultural exchange.
