Tata Motors, India’s leading automotive manufacturer, has unveiled the latest versions of its iconic flagship SUV, Safari, and its trendsetting premium SUV, Harrier. These new models showcase significant design enhancements and incorporate cutting-edge technologies, elevating the overall driving experience and setting new industry benchmarks. Both the updated Safari and Harrier have earned the prestigious GNCAP 5-star rating, making them the safest vehicles on Indian roads. The new Safari and Harrier, with top scores in adult occupant protection (33.05/34) and child occupant protection (45.00/49), come with the unique distinction of achieving the highest safety ratings for Indian cars.
These powerful and stylish SUVs are built on the OMEGARC architecture, derived from Land Rover’s renowned D8 Platform. Starting at an introductory price of ₹16.19 Lakh for the new Safari and ₹15.49 Lakh for the new Harrier, they are available in four distinct personas, catering to the diverse preferences and lifestyles of today’s SUV enthusiasts. With these new avatars, Tata Motors continues to redefine excellence in the Indian automotive industry.
Launching the new Safari and the new Harrier, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “The new Safari and Harrier herald a new era in safety, excellence, and experience. Their modern design, exceptional build, imposing stance, smart technologies and ahead of segment features have raised the industry benchmarks for style, drivability and being best-in-class. Each SUV is now an extension of its owner’s persona and a perfect unison of design, technology and performance. With their 5-star GNCAP rating and highest scores by an Indian vehicle to date, our SUVs are the safest spaces on Indian roads.”
“Since introducing India to the SUV revolution in 1998, the Safari, our flagship SUV, has built an iconic legacy of always leading from the front. Safari is now more than an SUV, it’s a lifestyle. We have therefore made the new Safari more safe, smart, assertive, plush and technologically advanced. It’s time to ‘Reclaim Your Life’ with the new Safari.” – Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility
“The Harrier since its launch in 2019 is a proud trendsetter and the new Harrier takes this attribute several notches higher. A perfect blend of design, technology and strength, it mirrors the warrior lifestyle of discerning young achievers. With its unique sportiness, dominant character, digital cockpit and contemporary interiors, the new Harrier is a true masterpiece enriching its classy pedigree.” – Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility