Maruti Suzuki Alto, India’s Best-Selling Car, Reaches 45 Lakh Customers


Maruti Suzuki Alto, India’s Beloved Car, Achieves Historic Milestone with 45 Lakh+ Proud Owners. The Alto, an iconic brand, leads the automobile industry as India’s highest-selling car*, captivating the hearts of millions. Over two decades of market dominance, it has continuously evolved to meet the ever-changing demands of Indian consumers, setting new benchmarks and spreading the ‘Joy of Mobility.’ The Alto’s unwavering commitment to innovation has democratized the entry hatchback segment, offering features like electronic power steering, front power windows, Auto Gear Shift (AGS) option, Dual Airbags, Anti-lock Braking System (ABS), factory-fitted CNG system, and more, making it a favorite choice among drivers across the nation.

Expressing gratitude on achieving this milestone, Mr. Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said “Over the past 2 decades, brand Alto has established a strong emotional connect with our customers. We are extremely proud of the Alto’s incredible journey. Achieving the 45 lakh customer milestone is a testimony to the unwavering support and trust that our customers have placed in us. It’s a milestone which no other car brand has been able to achieve till date.”

He further added, “The Alto has consistently set new benchmarks in the auto industry and established its dominance as India’s favorite car! Given the young demographic of India, rising income levels, etc. there will continue to be immense potential for cars such as the much-adored Alto. And we are confident that brand Alto will continue to delight lakhs of more families with its undisputed legacy and exceptional ownership experience.”

The All-New Alto K10 embraces the trusted legacy of the Alto, offering contemporary and lively styling, enhanced interior space, and comfort, all while maintaining its proven durability. With a strong reputation, the Alto remains the top choice for young customers, first-time car buyers, and those looking for an additional vehicle. Its dependable and versatile nature, complemented by a unique design, exceptional fuel efficiency, reliability, and impressive performance, perfectly embody the spirit of India – Chal Padi – that soars in an Alto.

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Introduced in 2000, the original Alto became an instant hit, achieving the status of India’s no.1 selling car by 2004. Today, the All-New Alto K10 continues to captivate as a hot favorite, thanks to its powerful NextGen K-Series 1.0L Dual Jet, Dual VVT engine. Its confident maneuverability, boasting a tight turning radius of just 4.5 meters, along with the convenience of the SmartPlay Studio infotainment system, ensures broad appeal to a diverse range of customers.

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