Matter, a tech startup based in Ahmedabad, has opened a new design and software center in Pune, Maharashtra. The company stated that the design centre’s primary purpose is to curate future designs and product lines for Matter’s energy storage and mobility products as well as the experiences and experiences surrounding them.
The company claims that the new facility will be home to industrial, new media and experienced designers, as well as researchers and software engineers. It is expected to have cutting-edge equipment, infrastructure and collaborative spaces that will enable end-to-end research, design, as well as development activities for Matter’s industrial products and mobility.
Matter’s new Pune design center will house digital and clay modelling labs as well as colours, graphics and accessories labs. It also houses Human Machine Interaction, VR modelling, prototyping labs, & mixed-media interaction labs. There are also physical presentation spaces. Its software team will also be working to develop the technology’s future.
Saran Babu, Co-Founder and CDO, Matter, said, “Our culture is formed around our brand’s core values and the design centre is at the heart of our value system. We are on a mission to transform the electric and energy ecosystem in India and our new centre is a huge step in this direction.”
Mohal Lalbhai, Founder and CEO, of Matter, said, “The design and technology are the key pillars for the brand Matter, we are enthused by the design innovation principle, creating an evolution that is intuitive and experiential, our soon-to-be-launched EV motorcycle is to be a reflection of our core design principle and the new design centre is at a cusp of our inspirational journey into future that is to be exciting and sustainable.”
Matter will launch India’s first electric motorcycle next month. The company is also working to set new standards in electric two-wheeler technology.