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The company Ather Energy, a manufacturer of electric scooters, has opened its third experience centre in Chennai to help it grow its presence in the country.
The company’s newest flagship products, 450X at Rs 1.57 Lakh and 450 Plus at Rs 1.35 Lakh (ex-showroom), were inaugurated at the new retail outlet on Old Mahabalipuram Road.
Ather Energy currently has 49 retail outlets located in 38 cities. According to a statement, the company intends to open 150 Experience Centres in 100 cities by March 2023.
“Tamil Nadu has emerged as a hub of electric vehicle manufacturing in India and Chennai is one of the key markets for Ather in the state,” company chief business officer Ravneet S Phokela said.
“We are confident that the improved Ather 450X will attract more EV enthusiasts in the city and the new experience centre will help us cater to this rising demand,” he said.
Pillai Auto has launched the new Experience Centre.
“We at Pillai Auto, are very excited to start our journey with Ather. Chennai is one of the earliest markets for Ather, we see great interest in Ather products in the market…,” Pillai Auto Pvt Ltd, Director, Ganesh Ranjan said.
Ather Energy announced that it has built its second factory in Hosur, and plans to produce four lakh units per year.