Tata Motors Passenger Vehicles has unveiled the new Curvv Executive Edition, elevating comfort and luxury with a suite of premium features and refined interior design. The latest upgrade enhances the in-cabin experience across all variants—both ICE and EV—focusing on executive-level comfort, especially for rear-seat passengers.
The new Curvv introduces a range of first-in-segment innovations, including India’s first R-Comfort® Seats with Passive Ventilation, Serenity Screen Rear Sunshades, and EasySip Cup Docks on the Rear Armrest. A new White Carbon Fibre dashboard insert, coupled with Lalitpur Grey interiors and Benecke-Kaliko leatherette seats, creates a bright, plush ambience within the cabin.
Adding to its luxury quotient, the Curvv now features TwinZone Climate Concierge Air Conditioning for personalized temperature control. The Curvv.ev variant goes a step further with PureComfort Rear Co-Passenger Footrest and ErgoWing Headrest, designed to deliver unmatched comfort and exclusivity in its segment.
Priced from ₹14.55 lakh for the ICE Accomplished personas and ₹18.49 lakh for the Accomplished and Empowered personas of the Curvv.ev, the enhanced lineup embodies Tata Motors’ pursuit of sophistication and innovation.
Built on Tata’s advanced ATLAS (for ICE) and acti.ev (for EV) architectures, the Curvv combines striking SUV-coupé styling with impressive fuel efficiency and range. The feature-rich cabin includes a 31.24 cm (12.3”) HARMAN cinematic touchscreen infotainment system, 9-speaker JBL audio setup, Arcade.ev entertainment suite, and a gesture-activated powered tailgate offering a generous 500L boot space.
Continuing Tata Motors’ commitment to safety, the Curvv proudly carries a 5-star Bharat NCAP rating and is equipped with Level 2 ADAS for advanced driver assistance.
With the Executive Edition, Tata Motors strengthens its position in the mid-size SUV segment, blending futuristic design, advanced technology, and executive comfort for discerning Indian consumers.
