In a bold step towards transforming India’s mobility landscape, AMP has launched the country’s first asset-light, tech-enabled premium EV car subscription platform, allowing professionals to drive luxury electric vehicles such as BMW, Mercedes, BYD, Audi, and Volvo — without the burden of ownership.
Targeted at India’s modern workforce, AMP’s innovative model offers a seamless, flexible alternative to traditional car ownership, addressing key barriers to EV adoption including high upfront costs, range anxiety, and lack of a defined resale market.
Through its subscription-based platform, users can experience premium EVs for long-term use, free from worries about maintenance, financing, or depreciation. For MSMEs, AMP introduces a new dimension of financial innovation by converting depreciating assets into annuity-generating opportunities, effectively turning depreciation into profit.
Speaking on the launch, Bharat Bala, Builder / Chief Electric Officer at AMP, said, Owning a car has always symbolized achievement, but today, aspiration is about freedom and flexibility. AMP was built to make premium electric mobility affordable, accessible, and aspirational without the long-term burden of ownership. This is more than a mobility solution; it’s a financial innovation changing how India moves.
AMP’s asset-light, tech-driven model combines capital efficiency with recurring revenue, leveraging digital tools for vehicle selection, subscription management, and real-time tracking — ensuring a transparent and frictionless experience for users.
Backed by favorable EV policies, growing ESG focus, and evolving consumer behavior, AMP aims to accelerate India’s transition to sustainable mobility. The company has started operations in the NCR region, targeting 300 premium EVs in the next 12 months, with plans to expand to five more regions over the next five years.
With this launch, AMP positions itself at the forefront of India’s premium EV ecosystem — blending luxury, sustainability, and financial innovation into a new mobility experience.
