TVS Motor Company (TVSM), a leading global player in the two and three-wheeler segments, is commemorating two major milestones for its premium motorcycle brand, TVS Apache: the brand’s 20th anniversary and the trust of over 6 million customers worldwide. Built with advanced racing technology and inspired by TVS Racing’s championship legacy, TVS Apache has grown into one of the fastest-growing sports motorcycle brands, now available in over 60 countries. For two decades, TVS Apache has captured the hearts of youth and motorcycle enthusiasts, offering an unmatched blend of power, precision, and performance both on the streets and the racetrack.
Sudarshan Venu, Managing Director, TVS Motor Company said, “We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers, and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”
A Legacy of High Performance and Innovation
Born from 43 years of TVS Racing heritage, TVS Apache epitomizes high-performance motorcycling, agility, and innovation, all while embodying the spirit of the quintessential rider. From its inception, TVS Apache has soared in popularity across key global markets, including Asia (Bangladesh, Nepal), LATAM (Colombia, Guatemala, Mexico, Honduras), and Africa (Guinea region). Its reputation for racing DNA continues to shape its presence in Europe, particularly in Italy, and beyond.
The launch of the first TVS Apache motorcycle in 2005, the Apache 150, marked a significant turning point for the brand. This model was introduced to meet the rising demand for performance-oriented motorcycles in India and signified TVS’s bold entry into the premium segment of the market. Mr. Vimal Sumbly, Head – Premium Business, TVS Motor Company said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 60 lakh customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle—it’s a movement, a legacy, and a community of racing enthusiasts.”
Revolutionizing the Motorcycle Experience
TVS Apache is also the first Indian two-wheeler brand to offer factory customization through its Build-To-Order (BTO) option, allowing riders to tailor their bikes to their specific preferences. The global community of 6 million race enthusiasts is a testament to the incredible trust placed in the brand, and its continuing growth is driven by a strong focus on delivering precision-engineered machines.
Racing-Inspired Precision
With its “Track to Road” philosophy rooted in TVS Racing, the Apache series is designed to deliver agility, precision, and high-performance. Each bike is engineered with racetrack experience in mind, ensuring that riders can experience the same thrill and performance on the road. TVS Apache’s commitment to democratizing racing is seen not only in its world-class machines but also in the passionate rider community it has built over the years.
Innovation & Global Expansion
TVS Apache continues to expand its global footprint, becoming one of the fastest-growing sports motorcycle brands worldwide. The Apache range operates on two platforms: the Apache RR (race-focused) and Apache RTR (street-performance), both of which draw from TVS Racing’s motorsport legacy to deliver cutting-edge technology and exceptional performance. The brand has consistently led in performance, safety, and innovation, introducing several segment-first technologies that have set new benchmarks in the industry.
As TVS Apache celebrates its 20-year journey, it stands as a symbol of relentless pursuit of excellence, innovation, and the power of racing DNA. The brand remains committed to empowering riders worldwide, making performance-driven motorcycles accessible and inspiring a new generation of enthusiasts.
