Mahindra has unveiled a groundbreaking transformation in its automotive customer journey, offering an immersive and experiential approach to SUV sales and service. Inspired by its Heartcore Design philosophy, Mahindra’s next-generation dealerships aim to provide a sophisticated, tech-driven engagement from showroom to service bay for its entire range of Electric Origin and ICE SUVs.
A Futuristic SUV Showroom Experience
Mahindra’s reimagined showrooms offer a multi-sensory experience, blending modern design with cutting-edge technology:
- Showcase of Breakthrough Technologies: Visitors can explore Mahindra’s INGLO Electric Origin architecture, MAIA artificial intelligence, and innovative Hero Features.
- Sonic Studio Experience: The most immersive in-car audio experience in India, featuring a 1,400-watt, 16-speaker Harman Kardon system with Dolby Atmos.
- Luxury Brand Expertise: 500 specialists from premium and luxury brands will provide personalized consultations, ensuring customers receive an elevated experience tailored to their needs.
Next-Level After-Sales Service with AI & Remote Diagnostics
Mahindra is setting new industry benchmarks in after-sales service by integrating predictive diagnostics, remote monitoring, and expert care:
- Dedicated eSUV Service Bays: Equipped with highly trained technicians, advanced tools, and technology to maintain Mahindra’s world-class electric SUVs.
- Remote Vehicle Diagnostics (RVD): A first-of-its-kind system that uses AI to provide predictive diagnostics and proactive maintenance for software-driven vehicles.
- Battery Repair Centers: A strategically located nationwide network ensuring seamless EV battery maintenance.
- Expert Engineering Support: A 400-member Mahindra Tech Experts team, supported by engineers from Mahindra Research Valley (MRV), delivering precision service.
Seamless EV Ownership with CHARGE.IN
Mahindra introduces CHARGE.IN, a dedicated EV charging vertical with 350+ experts providing comprehensive solutions:
- Home Charger Installations: Hassle-free setup for home charging solutions.
- DC Fast Charging Integration: Access to India’s fastest-growing DC charging network, ensuring seamless long-distance travel.
- Comprehensive Charging Assistance: Relationship managers to provide tailored charging solutions for all customers.
Me4U App: A Connected Ownership Ecosystem
Mahindra’s Me4U App enhances ownership through:
- Real-time order tracking, test drive bookings, and vehicle insights before delivery.
- Live vehicle status, remote controls, and energy management post-delivery.
- Seamless integration with 50% of India’s fastest-charging DC network by March 2025.
Unlimit Love, Unlimit India: A Nationwide Celebration
To mark this transformation, Mahindra is launching a country-wide celebration featuring:
- Exclusive showroom walkthroughs, immersive test-drive experiences, and interactive tech showcases.
- Expert-led demonstrations, themed giveaways, and innovative financing options such as the ‘Three for Me’ program.
- Grand opening of bookings for BE 6 and XEV 9e across all nine variants.
This milestone aligns with Mahindra’s Unlimit Love vision, fostering a deep, emotional, and tech-driven connection between customers and their future SUVs.
