Hyundai Motor India Limited (HMIL) has inaugurated three new dealer showrooms in Pune, Maharashtra, aligning with Hyundai Motor Company’s Global Dealership Space Identity (GDSI) 2.0 guidelines. Built on the principles of Modernity, Experience, Comfort, and Technology, GDSI 2.0 introduces international standards to provide a digitally advanced, friendly, and comfortable environment at HMIL showrooms. These new showrooms, Kundan Hyundai, Modi Hyundai, and Kothari Hyundai, aim to enhance the car buying experience through the use of technology. The inauguration was led by Mr. Unsoo Kim, Managing Director, HMIL, Mr. Tarun Garg, Chief Operating Officer, HMIL, and Mr. J T Park, Executive Director, Sales and Marketing, HMIL.
The GDSI 2.0 concept incorporates several key features designed to enhance the customer experience:
- A unique, cozy welcome space for customers entering the showroom, making them feel extra special.
- A private, centrally located consultation area for personalized interactions, ensuring privacy during purchase discussions.
- An exclusive zone for experiencing themed cars, allowing customers to explore and engage with vehicles in a captivating way, showcasing Hyundai’s latest innovations and designs.
- Customized product experiences through a state-of-the-art 3D configurator, enabling customers to electronically personalize their favorite Hyundai vehicle by mixing and matching accessories to suit their taste.
Mr. Unsoo Kim, MD & CEO of Hyundai Motor India Ltd. (HMIL), said, “We at HMIL, are proud to be able to provide global standards of dealership experience to our customers. Aligned with our Global vision of ‘Progress for Humanity’, the Global Dealership Space Identity 2.0, represents HMIL’s commitment to bring forth a valuable customer experience with the integration of technology and innovative practices. We are confident these new dealerships will create a lasting relationship with our customers and set new benchmarks in the automotive retail space.”
Mr. Tarun Garg, COO, Hyundai Motor India Ltd. (HMIL), said, “We are thrilled to unveil three new dealer showrooms in Pune today with GDSI 2.0 guidelines. This innovative showroom concept reflects our understanding of customer needs and our dedication to exceeding their expectations. The new GDSI 2.0 showrooms will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. We further aim to upgrade more Hyundai showrooms to GDSI 2.0 brand identity as we move forward. We are confident that the new dealerships will further enhance customer engagement with our brand and our products.”
