GT Force, a pioneering force in the electric two-wheeler manufacturing realm, is making waves once again with a strategic rebranding endeavor aimed at reinforcing its position in the Indian market. The rebranding, underscored by values of sustainability, innovation, and accessibility, heralds a new era of nationwide expansion for GT Force, with a keen eye on seizing opportunities in PAN India.
Boasting a commendable track record, GT Force has collectively sold 20,000 units across four scooter models, including the immensely popular GT Soul, GT One, GT Soul Vegas, GT Drive Pro, GT Prime Plus, and GT Flying. Looking to the horizon, the brand is set to introduce a fresh lineup of high and low-speed EV two-wheelers, featuring models such as GT Vegas, GT Ryd Plus, GT Drive Pro, GT One Plus Pro, and GT Texa.
Mr. Rajesh Saitya, the Founder and Managing Director of GT Force, articulates the company’s renewed mission, emphasizing their commitment to revolutionize the transportation landscape. “Our goal has always been to revolutionize the way people move, and with this rebranding initiative, we are doubling down on our commitment to providing eco-friendly and innovative transportation options to the Indian consumer,” Saitya declares.
Backing this vision, Mr. Mukesh Taneja, Co-Founder and Managing Director of GT Force, highlights the brand’s unwavering dedication to the electric two-wheeler segment, constituting a significant 80% of India’s road transport fleet. “While we temporarily redirected our resources to refine our approach, we were never absent from the market. Our strategic decision allowed us to better target this segment, ensuring that we can serve our customers more effectively with our new EV products,” Taneja elaborates.
With East India identified as the primary target for expansion, GT Force aims to address the surging demand for electric mobility solutions in the region. Taneja asserts, “By prioritizing this region, we aim to lead the charge in India’s electric mobility revolution, serving as a beacon for sustainable transportation practices.”
Established in 2019 under the umbrella of HOUSTAN INNOVATIONS, GT Force has been relentless in delivering affordable and convenient mobility solutions from its headquarters in Manesar, Haryana. Leveraging over five decades of experience in crafting auto electrical components and accessories, GT Force brings a wealth of expertise to the electric vehicle (EV) market.
Central to GT Force’s strategy is its innovative aggregator model, enabling the company to offer a diverse range of electric two-wheelers tailored to Indian consumers’ preferences. Their EVs boast exceptional performance and features, including enduring battery life, highly insulated motors, anti-theft alarms, and regenerative braking.
Mr. Saitya reiterates GT Force’s vision, emphasizing sustainability and innovation as the cornerstones of a brighter future for transportation. He states, “Our vision is not only to provide electric mobility solutions but also to simplify the lives of commuters while addressing pressing environmental concerns.”
GT Force’s commitment to cutting-edge technology and sustainable manufacturing practices is exemplified by its state-of-the-art EV plant in Manesar. With a daily capacity of 250 units, the plant specializes in lithium batteries, ensuring reliability and innovation at every stage of production.
As GT Force embarks on this new chapter, the company remains steadfast in setting new standards in the electric two-wheeler sector, ensuring that every journey contributes positively to the planet.
