BYD (Build Your Dreams), the renowned global leader in New Energy Vehicle (NEV) manufacturing, has initiated sales of its electric passenger cars in the Greek market through a collaboration with dealer partner Sfakianakis Group. The official commencement was marked by a prestigious ceremony held at the Zappeion Megaron in Athens on March 20, 2024, introducing a diverse range of BYD electric cars to Greek consumers for the first time.
Recognized for its groundbreaking advancements in power battery development and environmentally friendly technologies, BYD stands as the sole manufacturer mastering core electric vehicle technologies encompassing batteries, motors, and motor controller systems. With a commitment to fostering a more sustainable future, BYD’s entry into the Greek market represents another significant stride in its European expansion efforts, providing innovative and accessible eco-friendly solutions to consumers.
The initial models introduced by BYD in Greece through Sfakianakis Group include the BYD ATTO 3 (C-SUV) and the BYD SEAL (D-Sedan), with plans for the BYD DOLPHIN (C-Hatchback) and the BYD SEAL U (D- SUV) to follow suit. These models will be available in both pure-electric (BEV) and Plug-In Hybrid (PHEV) variants, catering to diverse consumer preferences.
Notably, the launch will be supported by the opening of two BYD stores in Athens, situated at strategic locations to provide customers with premium retail experiences, test drives, and direct ordering opportunities. Sfakianakis Group, renowned for its commitment to customer satisfaction, aims to ensure top-quality localized sales and after-sales services across Greece through an expanded Retail Partner and Authorized Repairer Network.
During the launch ceremony, Michael Shu, Managing Director of BYD Europe, expressed the significance of the partnership with Sfakianakis Group in Greece, highlighting BYD’s dedication to inspiring sustainable mobility through innovative product offerings and high standards of service. The company aims to make electric mobility more accessible to Greek consumers while delivering exceptional localized support.
Two flagship models unveiled during the launch event include the spacious and dynamic BYD ATTO 3, priced at €37,990, and the stylish BYD SEAL, starting at €45,990. These models feature groundbreaking Blade Battery technology, renowned for its safety, durability, and performance, symbolizing BYD’s commitment to innovation and excellence.
With an impressive track record in NEV sales globally, BYD’s foray into the Greek market signifies a significant step towards promoting sustainable mobility solutions in Europe. Through its partnership with Sfakianakis Group, BYD aims to redefine the automotive landscape in Greece, offering consumers access to cutting-edge electric vehicles equipped with state-of-the-art technology and uncompromising safety standards.
