The Indian government’s recently unveiled electric vehicle policy is set to incentivize the local production of high-end electric cars in the nation, according to a senior executive from Audi AG.
Andre Konsbruck, Vice-President of Sales Overseas at Audi AG, praised the government’s efforts to expedite the adoption of electric vehicles (EVs) in India, citing a strong commitment to sustainability and an electric future.
Konsbruck highlighted India as potentially the first market with regulations specifically aimed at premium cars, suggesting that this could accelerate the localization of premium electric vehicles and subsequently drive demand.
Last week, the Indian government approved an EV policy offering import duty concessions to companies establishing manufacturing units in the country, with a minimum investment threshold. This move aims to attract major global players like Tesla.
Audi India, considering the Indian market strategically important, anticipates the premium segment to reach 100,000 units annually by 2030.
The company plans to maintain flexibility by offering both internal combustion engine models and battery-electric vehicles. While evaluating various scenarios, Audi is considering local manufacturing of battery electric cars in India, aiming to align with global trends toward electrification.
Currently, Audi India imports its entire EV range but anticipates electric vehicles to constitute 50% of its sales by 2030, in line with its global commitment to become a fully electric vehicle manufacturer by 2033.
