In a groundbreaking move, BYD, the renowned global manufacturer of new energy vehicles (NEVs), made its official foray into the Indonesian passenger vehicle market by presenting three cutting-edge electric models at a spectacular brand launch event held at Taman Mini Indonesia Indah.
The event, graced by the presence of Coordinating Minister for Maritime and Investment Affairs Luhut Binsar Pandjaitan and Coordinating Minister for Economic Affairs Airlangga Hartarto, showcased BYD’s commitment to spearheading Indonesia’s electrification initiatives.
Expressing appreciation for BYD’s role in accelerating Indonesia’s electrification drive, Minister Luhut lauded the event, emphasizing the positive impact it would have on major urban centers like Jakarta. He stated, “Today’s launch of the BYD brand and products will make big cities like Jakarta cleaner and healthier, driving the enhancement of Indonesia’s ecosystem and the development of the electric vehicle industry.”
During the event, Minister Airlangga shared insights into BYD’s future investment plans, detailing the establishment of production sites in Indonesia through a video speech. He highlighted that BYD’s presence would broaden the array of new energy vehicle options available to Indonesian consumers, thereby fostering the popularity of electric vehicles across the nation.
Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, said in his speech, “We are fully aware of Indonesia’s growing demand for new energy products and sustainable transportation. We believe that Indonesia will soon see the widespread adoption of new energy vehicles.”
The event featured several BYD technology experience zones, showcasing innovations like the e-Platform 3.0, Blade Battery, CTB (cell-to-body) integration technology, and V2L in-vehicle discharge technology.
To demonstrate the performance of BYD’s new energy vehicles, the brand launch not only detailed the brand and technology but also included test drives of the three models. The test drive route spanned 2.8 kilometers through the Taman Mini Indonesia Indah, allowing guests to appreciate the diverse cultural features of Indonesia’s 33 provinces while experiencing the outstanding performance of the new vehicles firsthand.
Eagle Zhao, Managing Director of BYD Malaysia, stated, “Since 2018, BYD commercial vehicles have been put into public transportation services in several key cities in Indonesia. Today marks a new beginning for BYD’s green journey in Indonesia. We plan to open 50 stores nationwide along with our partners. Additionally, BYD will begin construction plans for production sites in Indonesia later this year, committing to building and developing an electric vehicle ecosystem and injecting new vitality into Indonesia with high-end products and excellent service.”
In 2023, BYD achieved a milestone by exceeding annual new energy vehicle sales of 3 million units, securing its position as the global leader in this sector. BYD’s NEVs have made their mark in over 400 cities across 70 countries and regions worldwide. Looking ahead, BYD is poised to bring efficient green mobility solutions to Indonesia and Southeast Asia, playing a pivotal role in promoting regional electrification transformation and contributing to the vision of “Cool the Earth by 1°C.”
