Tata Passenger Electric Mobility, a subsidiary of Tata Motors and a pioneer in India’s electric vehicle (EV) revolution, has officially unveiled the highly-anticipated Nexon EV. This latest iteration of India’s best-selling EV represents a remarkable leap forward for the Indian automotive industry. With its cutting-edge digital design, futuristic tech-inspired driving experience, and a host of intuitive and innovative features accessible through advanced gadgets, the Nexon EV is poised to be a game-changer.
Built on the core values of Sustainability, Community, and Technology under the Tata.ev brand, the Nexon EV offers three distinct personas – Empowered, Fearless, and Creative – catering to the diverse personalities and lifestyles of its target audience. The vehicle is available with an introductory starting price of INR 14.74 Lakh and will be retailed through authorized dealerships across the country.
Mr. Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility, emphasized that EV customers represent a rapidly growing and discerning community with evolving preferences for next-gen technology, personalized experiences, and a commitment to a greener future. The Nexon EV is designed to cater to these evolving choices, offering a technologically advanced, on-the-move solution that seamlessly integrates with contemporary lifestyles. It sets new standards in sleek design, digital sophistication, safety, sustainability, and smart lifestyle features, setting it apart as an aspirational electric SUV.
In his statement, Mr. Chandra remarked, “With this launch, we are also transitioning into a new era that will be bolder and more innovative. We remain committed to leading the change and shaping the future of mobility towards an electric and sustainable tomorrow.”
Key Features of the All-New Nexon EV:
Digital Design: The Nexon EV boasts an iconic, digitally-inspired look, emphasizing innovation, tech-forward aesthetics, and aspiration.
Smart, Digital, and Intuitive: Humanistic digitization is embodied through a smart digital lighting system that facilitates seamless and intuitive communication.
Tech Marvel: With advanced technology that transcends segments, the Nexon EV raises industry standards, offering a cinematic visual experience through a 12.3-inch ultra-High Definition touchscreen infotainment system, the largest in its segment. It also features an in-cabin audio experience by Harman’s AudioworX with 9 high-quality JBL speakers.
Gadget on Wheels: The Nexon EV introduces the Arcade.ev app store, a first in India, allowing users to access video, productivity, navigation, and gaming apps, including OTTs, making the vehicle more versatile. It offers four Voice Assistants and Tata’s ZConnect Connected Car Technology with over 60+ features.
Increasing Efficiency: The Nexon EV focuses on maximizing battery pack energy utilization, increasing its range to 465 km (MIDC Certified), an improvement of 12 km.
Tech on the Go: The vehicle offers multi-mode regen, multi-drive modes, paddle shifters for on-the-go multi-mode regeneration, and a smart digital shifter for an effortless driving experience.
Uncompromised Safety: With features like six airbags, ESP with i-VBAC, SOS Call, electronic parking brake with Auto Hold, and a 360-degree surround view camera system, the Nexon EV sets new safety standards.
Game-Changing Disruptions: It introduces first-in-segment features like Vehicle to Vehicle (V2V) Charging and Vehicle to Load (V2L) Technology, making it a true industry game-changer.
OTA Updates: The Nexon EV is equipped for Over-the-Air updates, enhancing the ownership experience.
Uncompromised EV Experience: With multiple charging options and silent driving, the Nexon EV epitomizes the future of electric mobility.
Tata Passenger Electric Mobility has consistently demonstrated its pioneering spirit in the 4-wheeler EV segment, holding over 70% market share. The company recently achieved the milestone of selling 1 lakh Tata EVs and is committed to shaping the future of e-mobility with a 3-phase EV strategy, offering different body styles at accessible price points. Their focus on Sustainability, Community, and Technology aims to set new benchmarks in the EV segment.