Hyundai Motor India Limited (HMIL), the leading exporter and smart mobility solutions provider in India has announced its collaboration with the youth icon of cricket, Hardik Pandya, as the brand ambassador for the Hyundai EXTER. Known for his explosive batting and bowling skills, Hardik Pandya is recognized as one of the world’s best all-rounders.
Mr Tarun Garg, COO of Hyundai Motor India Ltd., expressed his excitement about the partnership, stating that the Hyundai EXTER is an exceptional SUV entering the Indian market. He emphasized the SUV’s ability to combine style with substance and value with performance, exceeding the expectations of consumers. To embody the symbolic image of the Hyundai EXTER, the choice of Hardik Pandya was natural. As a leader with exceptional performances on the cricket field and strong family values, Hardik Pandya is expected to amplify the brand campaign and connect Hyundai EXTER with the Gen MZ audience.
Hardik Pandya himself expressed his enthusiasm for partnering with Hyundai and becoming the face of the highly anticipated Hyundai EXTER SUV. Being passionate about cars, he found the SUV to perfectly match his style. With its spacious and stunning interior, dynamic exterior, and thrilling driving experience, the Hyundai EXTER is poised to be a game changer in the Indian market, capturing the hearts of consumers.
Hardik Pandya will exclusively represent Hyundai EXTER as its brand ambassador. The SUV resonates with the spirit of Gen Z, encouraging outdoor expeditions, travel, and leisure. Hardik Pandya’s energetic and vibrant lifestyle aligns well with these values. His energy, engagement, and imagery make him an ideal fit to champion the brand campaign for the Hyundai EXTER. Moreover, his confidence, composure, and decision-making skills symbolize reliability, safety, and security, which are key features of the Hyundai EXTER. Hardik’s ability to take calculated risks and seize opportunities for victory mirrors the dynamic and smart nature of the SUV, setting it apart from the competition.
With Hardik Pandya’s substantial fan following and iconic stature as a sportsperson, he is the perfect choice to lead the brand campaign for the Hyundai EXTER. The SUV is designed to appeal to the younger generations who seek to explore the world beyond their daily routines. It is positioned as a vehicle for adventurous young Indians who have the desire to venture into the outdoors and embrace new experiences.
