Estimated Reading Time: 2 minutes
In an exciting interview with EMobility+, Suhas Rajkumar, Founder, and CEO, Simple Energy spoke about the origination of the company, the key highlights of 2W Simple One, and their plans of venturing into 4W space. He also told us about the company’s plans for the next 5 years.
How did the idea of Simple Energy originate and what challenges did you face in the early stages?
Simple Energy was conceptualized to address three primary concerns that an EV would face: range anxiety, charging time, and affordability. The brainchild of Suhas Rajkumar, the company was started to build affordable and smart electric vehicles that are superior to industry standards by incrementally innovating what’s already available to provide the best of the best features, and making it affordable to all strata of people. The challenges were getting the people to believe that Indian companies can be best at R&D, building the team, and raising our first angel round.
Do you have any plans of venturing into the 4W space? How do you see the current electric 4W segment in India?
Yes, we do have 4W plans on the table. But, this would happen at a later point in time as we are currently focused on getting our flagship scooter- The Simple One into production and commencing deliveries. The electric 4W segment is at a very nascent stage. For it to mature would take solid Indian-made products to be made and those vehicles priced equal to the petrol 4W in the market.
Please give us the important highlights of Simple One. How does it stand out with respect to the competitors?
The Simple One- is a complete #builtinIndia electric two-wheeler. Most of the components like the powerful motor, long-lasting battery, powertrain, aesthetically balanced design, and so much more have been developed by us (in-house). It also has the longest range amongst all the other electric two-wheelers in the country. Simple One can do 0-40kmph in 2.95 seconds, which was a hair quicker than most of the powerful scooters in the industry. Coupled with the large 4.8kWh battery pack, the One could go a claimed 236km in IDC on a single charge. It has a removable battery pack and has fast charging capabilities as well. The Simple One also comes with an optional battery pack that allows a rider to travel 300+km. Available in 4 colors Namma Red, Brazen Black, Grace White, and Azzure Blue; the scooter is priced at Rs 1,09,999 (ex-showroom) for 236km range and Rs 1,44,999 (ex-showroom) with the optional battery for 300+ km range.
Tell us about your recent collaboration with Siemens to drive digital transformation in the EV space.
The company recently joined hands with Siemens Digital Industries Software to develop e-mobility solutions. Under the new partnership, Simple Energy will be adopting Siemens’ Teamcenter X, a cloud-based Product Lifecycle Management (PLM) software, which will help the start-up establish a strong digital foundation for its e-mobility solutions. PLM technology will deliver consistent and rich product definition to further fuel its target to achieve manufacturing excellence, top quality products, and R&D standards.
What are your goals for the next 5 years? How do you see your company evolving?
The next five years look busiest for us at Simple. We have signed an MoU with the Tamil Nadu Government to build the world’s largest electric two-wheeler factory. This factory will be located at Dharmapuri, TN. We aim to make Simple One available across all pin codes in the country and look at other international markets entry too. We also have new projects in the pipeline (two-wheelers), we will also be venturing out into the 4W space in the near future.