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In an insightful interview with EMobility+, Mr. Hemant Kabra – Managing Director, MEW Electricals Limited (BGAUSS) speaks about the EV journey of BGAUSS and how its product stands out from the others. He also spoke about how the brand plans to grow and contribute to the Indian EV sector in the coming years.
Please tell us how did your EV journey begin and how has it been so far?
The world is set to experience key changes in mobility in the coming times; with electrification being the major one. There have been many key developments and investments in India in the electric vehicle sector.
Looking into the future of mobility, there now stands a chance to develop a transportation system which can facilitate thriving and vibrant communities in our cities and towns. Future mobility is about striving towards environment-friendly, integrated, automated and personalized travel on-demand.
Sustainable mobility is the need of the hour. Our brand legacy and in-house expertise in electric & electronics equipped us to take a step in this direction with the launch of BGAUSS.
We have seen a very positive response all across our dealership within such little time. People are very keen and set to change for the better.
There is a lot of competition in the electric 2W segment. How will your products stand out with respect to the same?
BGAUSS is a dynamic, stylish, premium-yet-affordable automobile brand. It is a range of premium electric automobiles, designed especially for urban and developing areas, with an objective to elevate lifestyles and conserve the environment. With a fluid design, ease, comfort, low maintenance, great power, quick charging and more features that make everyday life easier and more convenient.
The market is very huge for all electric scooters. We have to understand what best we can deliver to our consumers. And people will accept our design , style , product and technology. It’s important for people to see the technology that we’re working with and touch and feel our product.
Kindly enlighten us with your views on how electric mobility will define the future of transport? How do you see BGAUSS contributing towards it?
With electric mobility gaining momentum worldwide and the EV sector witnessing many developments the future for this sector looks positive.
There has been a disruption in the automobile sector and with Government policies like FAME II and NITI Aayog, certainly there is a huge potential for the EV sector. There now stands a chance to develop a transportation system which can facilitate thriving and vibrant communities in our cities and towns. Future mobility is about striving towards environment-friendly, integrated, automated and personalized travel on-demand. Sustainable mobility is the need of the hour. Our brand legacy and in-house expertise in Electric & Electronics equipped us to take a step in this direction with the launch of BGAUSS.
So the future looks positive and there is a huge potential for the e-scooter market to grow in our country.
Read the full interview here: https://emobilityplus.com/2021/05/17/emobility-india-march-2021-magazine/