Ola Electric has announced the launch of its ambitious #EndICEAge campaign, aimed at accelerating India’s transition to electric mobility through aggressive pricing, enhanced ownership benefits and an expanded EV portfolio.
As part of the limited-period campaign valid until March 31, 2026, the company is offering its Gen 3 S1 X (2kWh) scooter and Roadster X (2.5kWh) motorcycle at an introductory price of ₹49,999. Customers can also avail benefits of up to ₹50,000 across Ola’s electric vehicle lineup, making EV adoption more accessible amid rising fuel costs.
To strengthen customer confidence, Ola Electric has introduced an “Assured Ownership Experience” with several guarantees. These include a Service Trust Guarantee, under which customers will receive free Ola cab vouchers in case of service delays beyond the promised timeframe. The company also offers a Buyback Guarantee of up to 60% value, ensuring better resale prospects, along with a standard 8-year extended warranty across all S1 scooters and Roadster motorcycles.
Commenting on the initiative, Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, said the campaign reflects the urgent need for energy independence as fuel prices continue to rise. He emphasized that the company is committed to making electric vehicles a practical and confident choice for every Indian consumer.
Ola Electric highlighted that its vehicles deliver category-leading performance and technology. The scooters offer a range of up to 320 km, while the Roadster motorcycles can reach up to 500 km on a single charge. With acceleration from 0–40 km/h in just 2.1 seconds and a top speed of 141 km/h, the vehicles are designed to rival traditional internal combustion engine (ICE) counterparts. Additionally, the MoveOS 5 platform enables continuous over-the-air updates, enhancing user experience over time.
The company’s portfolio includes premium models such as the S1 Pro+ and S1 Pro, along with mass-market offerings like the S1 X and S1 X+. The Roadster lineup features multiple battery configurations catering to different price segments, further expanding consumer choice.
With the #EndICEAge campaign, Ola Electric is positioning itself to drive mass EV adoption in India by combining affordability, performance and long-term ownership assurance, as competition in the electric mobility space intensifies.
