Ola Electric has announced the launch of its festive campaign, ‘Navratri Mahotsav’, offering benefits worth over ₹30,000 across its S1 scooter and Roadster motorcycle portfolio. The limited-period initiative coincides with the nine-day celebration of Chaitra Navratri and aims to boost electric vehicle (EV) adoption through attractive offers.
As part of the campaign, customers can avail a range of incentives including cash discounts, extended warranty packages, and instant cashback options. A key highlight of the celebration is the introduction of daily 90-minute ‘Muhurat’ windows, during which select models will be available in limited quantities at special prices.
Under the festive scheme, the S1 scooter range comes with a ₹9,999 cash discount along with an 8-year extended warranty. The Roadster motorcycle lineup is also being offered at revised prices, complemented by the same extended warranty benefit.
During the Muhurat Mahotsav, customers can purchase the S1 Pro+ (4 kWh) at a special price of ₹99,999 and the Roadster X+ (4.5 kWh) at ₹79,999, subject to limited availability. Additionally, buyers can avail up to ₹10,000 instant cashback on EMIs through select credit cards, further enhancing affordability.
Alongside these festive offers, Ola Electric has expanded its Ola Insider Upgrade Program to 60% of its customer base across India. Initially piloted in select cities, the program has received strong customer interest and will now be extended to cover all Gen 1 and Gen 2 users, enabling them to upgrade to the latest Gen 3 models.
A company spokesperson stated that the Navratri Mahotsav reflects the brand’s commitment to making electric mobility more accessible during a culturally significant period. The spokesperson added that the positive response to the upgrade initiative underscores growing customer confidence in Ola Electric’s latest products.
Ola Electric’s current portfolio includes Gen 3 S1 scooters such as the premium S1 Pro+ and S1 Pro variants, along with the mass-market S1 X lineup. The company also offers the Roadster series of electric motorcycles in multiple battery configurations, catering to a wide range of customers.
The Navratri Mahotsav campaign is expected to drive increased footfall and demand during the festive season, reinforcing Ola Electric’s position in India’s rapidly growing EV market.
