Toyota Kirloskar Motor has launched ‘Toyota Urban Cruiser Hyryder Month’, a month-long customer engagement campaign aimed at celebrating the success of the Toyota Urban Cruiser Hyryder and promoting its strong hybrid technology.
The campaign, running from February 16 until the end of March, is being conducted across North India, covering key markets including NCR, Uttar Pradesh, Uttarakhand, Rajasthan, Haryana, Punjab, and Jammu & Kashmir. Through the initiative, Toyota aims to bring customers closer to its Self-Charging Strong Hybrid Electric technology via immersive test-drive experiences and exclusive customer benefits.
Launched in 2022, the Urban Cruiser Hyryder has emerged as a strong contender in the compact SUV segment, with prices starting at ₹10.94 lakh (ex-showroom). The model recently achieved a significant milestone of over 200,000 units in cumulative sales, reflecting growing customer confidence in hybrid mobility solutions.
Positioned as India’s first strong hybrid electric SUV in the B-SUV segment, the Hyryder features Toyota’s Hybrid System (THS) paired with an advanced e-drive transmission. The system enables the vehicle to operate on electric power for up to 40% of the distance and 60% of driving time, offering a quieter driving experience along with a fuel efficiency of 27.97 km/l.
The SUV is offered with two powertrain options. The Self-Charging Strong Hybrid Electric variant combines a 1.5-litre petrol engine with an electric motor, delivering a combined output of 85 kW through an e-drive transmission. Meanwhile, the Neo Drive variant features a 1.5-litre K-series petrol engine with an Integrated Starter Generator (ISG), available with manual and automatic transmissions as well as 2WD and 4WD configurations.
In terms of design and comfort, the Urban Cruiser Hyryder features a crystal acrylic grille, twin LED daytime running lights, and 17-inch alloy wheels. The interior offers premium features such as ventilated leather seats, a panoramic sunroof, an eight-way power-adjustable driver’s seat, and an electronic parking brake.
Technology and connectivity features include a 9-inch touchscreen infotainment system, 55 connected features powered by Toyota i-Connect, wireless Apple CarPlay and Android Auto, paddle shifters, wireless charging, and multiple USB charging ports.
Safety remains a key focus, with the SUV equipped with six airbags as standard, along with Vehicle Stability Control, Hill Hold Control, all-wheel disc brakes, a 360-degree camera, ISOFIX child seat mounts, and seatbelt pretensioners.
Toyota also highlighted the model’s ownership benefits, including a standard 3-year/100,000 km warranty extendable up to 5 years/220,000 km, along with five years of roadside assistance. The hybrid battery is backed by an 8-year/160,000 km warranty, reinforcing customer confidence in hybrid technology.
As part of the promotional campaign, customers can also avail benefits of up to ₹1 lakh, exchange offers, and flexible financing options, including a Buy Now, Pay Later scheme, aimed at making hybrid mobility more accessible.
