Ford Motor Company reported strong demand for its large SUVs in February 2026, with models such as the Ford Bronco, Ford Explorer, and Ford Expedition driving the company’s best combined sales performance for these vehicles in 26 years.
The automaker sold 149,962 vehicles in February, even as overall industry sales declined by around 3 percent during the month. However, the company said its total sales were down 5.5 percent year-on-year, largely due to the discontinuation of several models including the Ford Escape, Ford Edge, and the Lincoln Corsair.
According to the company, strong demand across several segments—especially large SUVs, off-road vehicles and entry-level pickup trims—helped offset the impact of the discontinued models.
Strong Performance from Trucks and Entry-Level Models
Sales of the Ford Maverick totaled 10,387 units, marking a 1.1 percent increase for the month, while entry-level Maverick XL trims saw a 16.4 percent rise in demand.
The Ford Ranger recorded significant growth, with 5,776 units sold, representing a 29.9 percent increase compared with the previous year. Demand for the Ranger XL variant surged 48.5 percent, while the Ranger Raptor posted a 57.1 percent increase in sales.
Meanwhile, the Ford F‑Series continued its dominance in the U.S. market with 49,682 trucks sold in February. Sales for the first two months of 2026 reached 97,663 units, keeping the F-Series ahead of competitors by more than 16,000 units.
Large SUVs Deliver Record Growth
Ford’s large SUV lineup delivered some of the most notable gains during the month. Combined sales of the Bronco, Explorer, and Expedition reached 38,204 units, reflecting a 30.4 percent increase and marking the strongest start for the trio since 2000.
The Bronco recorded a record February with 12,553 units sold, up 27.6 percent year-on-year, while year-to-date sales climbed 23.7 percent to 23,367 units. The Ford Bronco Sport also posted a record month with 11,273 units sold, contributing to strong performance across the Bronco lineup.
Combined, the Bronco family reached 23,826 units in February, a 19.9 percent increase, while year-to-date sales rose to 45,281 vehicles.
The Explorer, described as America’s best-selling three-row SUV, sold 20,100 units in February, representing a 33.4 percent increase compared with the previous year. Sales of the Expedition also grew 26.5 percent to 5,551 units.
Lincoln Brand Sees Growth
Ford’s luxury division Lincoln Motor Company also recorded positive results. The brand sold 7,578 vehicles in February, marking a 12.2 percent increase.
Sales of the Lincoln Aviator jumped 50.1 percent with 2,037 units sold, making it the model’s best February on record. Meanwhile, the Lincoln Navigator posted 1,310 sales, representing a 31.8 percent increase and its strongest February performance in five years.
Ford said the strong performance across SUVs, trucks and off-road vehicles highlights the brand’s appeal to a broad customer base, ranging from entry-level buyers to premium luxury SUV customers.
