Mahindra Unveils XEV 9e Cineluxe Edition at ₹29.35 Lakh, Elevates Electric Luxury with Cinematic Experience

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Mahindra & Mahindra Ltd. has introduced the exclusive Mahindra XEV 9e Cineluxe Edition, priced at ₹29.35 lakh (ex-showroom), positioning it as a more indulgent interpretation of its flagship Electric Origin SUV. Bookings for the new edition open on March 2, 2026, with deliveries scheduled to begin from March 10, 2026.

The Cineluxe Edition builds on the success of the XEV 9e, which was globally unveiled in November 2024 and has since emerged as one of India’s most awarded electric SUVs. It recently secured the prestigious Green Car of the Year title at the 2026 Indian Car of the Year (ICOTY) awards.

Exclusive Design and Interiors

The XEV 9e Cineluxe Edition is offered in two exclusive exterior shades — Satin Black and Satin White — paired with new Chestnut Brown and Nocturne Black smooth-grain leatherette interiors. The cabin has been curated to deliver a lounge-like experience, blending craftsmanship with advanced technology.

At the heart of the Cineluxe experience is a coast-to-coast triple HD display, complemented by a 16-speaker Harman Kardon audio system with Dolby Atmos. The SUV also features an Infinity Roof and ambient lighting system offering over 16 million colour options, enabling a personalised in-cabin atmosphere.

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Performance and Range

Built on the top-spec Pack Three variant, the Cineluxe Edition is powered by a 79 kWh battery pack delivering over 500 km of real-world range. The company said the SUV is engineered to offer both long-distance capability and everyday comfort without compromise.

Advanced Technology Suite

The XEV 9e Cineluxe Edition comes equipped with Mahindra’s full suite of advanced technologies, including:

  • StraightAhead VisionX AR Head-Up Display
  • EyeDentity Driver & Occupant Monitoring System
  • HandsFree Park (Auto Park Assist)
  • Secure360 and Secure360 Pro
  • Camp, Keep and PawPal HVAC modes
  • Custom Drive Modes
  • Digital Key and personalised user profiles

Mahindra stated that the Cineluxe Edition is designed for customers seeking understated luxury combined with cutting-edge electric mobility.

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