Euler Motors, a leading player in India’s electric commercial vehicle (EV) segment, has promoted Pallavi Arora to Associate Vice President (AVP) – Marketing, marking a key milestone in her six-year journey with the company. In her expanded role, Arora will head the company’s integrated marketing and communications function, overseeing public relations, digital and performance marketing, social media, brand marketing, and ATL and BTL initiatives across both B2B and B2C segments.
As part of her new responsibilities, Arora will focus on strengthening Euler Motors’ brand positioning, accelerating digital transformation, and driving customer engagement strategies as the company scales its footprint in the fast-growing commercial EV market.
Before her elevation, Arora served as Assistant General Manager – Marketing and previously as Senior Manager – Marketing at Euler Motors. During her tenure, she led several high-impact campaigns aimed at boosting brand awareness and EV adoption. These include the ‘Bada Socho, Euler HiLoad Socho’ campaign for the HiLoad EV, the ‘Aane De’ campaign for StormEV—India’s first four-wheeler light commercial vehicle (LCV) equipped with ADAS—and the recent ‘Tan Tana Tan’ campaign highlighting the Turbo EV 1000 electric cargo vehicle, which is currently being amplified during the ICC Men’s T20 World Cup 2026.
Her elevation comes at a time when India’s commercial EV segment is witnessing rapid growth, driven by the expansion of last-mile delivery networks, rising e-commerce demand, and increasing adoption of technology-driven mobility solutions.
Prior to joining Euler Motors, Arora worked with Warner Bros. Pictures India, Mahindra Holidays & Resorts India Limited, and Cube26 (later acquired by Paytm), building a strong foundation in strategic brand building and performance-led marketing. Her promotion underscores Euler Motors’ focus on nurturing internal leadership talent as it accelerates its growth in the electric commercial vehicle ecosystem.
