Toyota Motor Corporation has announced the launch of its new-generation RAV4 Plug-in Hybrid Electric Vehicle (PHEV) in Japan, scheduled to go on sale from March 9, 2026. The latest model strengthens Toyota’s electrified SUV portfolio, offering enhanced electric range, higher performance, and improved off-road capabilities.
The new RAV4 PHEV is available in two grades—Z (PHEV) and the newly introduced GR SPORT (PHEV)—designed to cater to diverse customer preferences, from premium styling to sporty driving performance. Toyota said the model is built on the concept of “Life is an Adventure,” combining rugged capability with advanced electrified powertrain technology.
Powered by a new-generation plug-in hybrid system, the RAV4 PHEV delivers a maximum system output of 242 kW (329 PS), providing powerful acceleration while maintaining high energy efficiency. Toyota claims the BEV-mode driving range has increased to approximately 150 km on a full charge, up from around 95 km in the previous generation, aided by a larger battery and silicon carbide (SiC) semiconductors to reduce power losses.
Beyond driving, the SUV also features a vehicle-to-load (V2L) power supply system capable of delivering up to 1,500 W, enabling the vehicle to power household appliances and outdoor equipment. In emergency situations, the RAV4 PHEV can supply electricity for up to 7 days when fully charged and fueled, highlighting its utility in disaster scenarios.
The GR SPORT variant brings motorsport-inspired enhancements, including performance dampers, reinforced body structure, specially tuned suspension, and aerodynamic elements such as a front lip spoiler and rear wing, improving stability and handling.
In Japan, the RAV4 PHEV is priced at ¥6,000,000 for the Z grade and ¥6,300,000 for the GR SPORT, including consumption tax. Toyota expects monthly sales of around 700 units in the domestic market.
Toyota reiterated that plug-in hybrids remain a key part of its multi-pathway strategy toward carbon neutrality, alongside hybrid, battery electric, and hydrogen technologies. The company said it will continue offering diverse powertrain choices to meet customer needs while advancing toward a sustainable mobility future.
