Ashok Leyland, India’s leading commercial vehicle manufacturer and flagship company of the Hinduja Group, has entered into a strategic partnership with Rajasthan Gramin Bank to provide customized vehicle financing solutions for its customers across the state.
The two organizations signed a Memorandum of Understanding (MoU) to enable end-to-end financial services for Ashok Leyland customers, including flexible vehicle loans and easy repayment options tailored to individual business needs. The MoU was signed by Viplav Shah, Head–LCV Business, Ashok Leyland, and Abhimanyu Charan, AGM, Rajasthan Gramin Bank, in the presence of Mukesh Bhartiya, Chairman, Rajasthan Gramin Bank.
Under the partnership, Rajasthan Gramin Bank will offer comprehensive financial products to commercial vehicle buyers, aiming to improve customer convenience and accelerate access to credit for transport operators and businesses. The collaboration is expected to strengthen Ashok Leyland’s market presence by simplifying the vehicle purchase process for customers.
Commenting on the partnership, Viplav Shah said that Ashok Leyland is delighted to collaborate with Rajasthan Gramin Bank to deliver attractive and flexible financing options, adding that the company’s technologically advanced products offer industry-leading total cost of ownership and enhanced profitability for customers.
Mukesh Bhartiya, Chairman of Rajasthan Gramin Bank, said the bank is pleased to partner with Ashok Leyland to offer seamless financing solutions and support the growth of commercial vehicle customers, reflecting the bank’s commitment to addressing diverse financial needs.
Ashok Leyland offers a comprehensive portfolio of trucks and buses catering to intercity, long-haul, and public transport requirements. The company is also focused on alternative fuel technologies to reduce emissions and promote sustainable and eco-friendly transportation in India.
The partnership aligns with Ashok Leyland’s strategy to enhance customer experience, expand financing access, and strengthen its footprint in the commercial vehicle market.
