Hyundai Motor Europe has reported a strong performance in 2025, driven by rapid growth in its electrified vehicle portfolio and steady passenger car registrations across the European region. The company recorded 603,542 passenger car registrations across EU35 markets, achieving a 4.2% market share, while electrified vehicle volumes grew by 24% year-on-year, highlighting the success of Hyundai’s electrification strategy.
Battery electric vehicles (BEVs) emerged as the key growth driver, rising by 48%, while hybrid electric vehicles (HEVs) and plug-in hybrid electric vehicles (PHEVs) grew by 11%. Electrified models accounted for 18% of Hyundai’s total sales mix in Europe, signaling significant progress in the transition toward sustainable mobility.
Hyundai also expanded its customer base, with private sales increasing by 2% and fleet sales rising by 4%, strengthening its position across multiple sales channels.
Strong Market Performance Across Europe
Hyundai posted notable gains in major European markets. In the United Kingdom, the company recorded 93,124 units, marking its second-highest sales performance ever and improving its market ranking from ninth to sixth place. In Germany, Hyundai became the best-selling Asian passenger car brand, selling 92,890 units, with EV registrations growing by 49% and an EV sales mix of 27%.
In Spain, Hyundai achieved its best-ever volume of 64,467 units with a 5.8% market share, while Italy saw 47,046 units with stable market share at 3.0%. France recorded 45,623 registrations, with hybrids accounting for 35% of total sales, significantly above the market average. Türkiye also witnessed 10% sales growth, reaching 67,368 units, positioning Hyundai as the sixth-largest passenger car brand in the country.
Electrification Strategy Gains Momentum
Hyundai’s electrified models continue to gain traction in the EV segment. The Hyundai INSTER ranked second in the A-segment EV category in Europe, while the IONIQ 9 was recognized as Germany’s 2026 Premium Car of the Year. The TUCSON, available in hybrid and plug-in hybrid variants, remained the leading compact SUV in the private channel with a 5.3% market share.
Five New Electrified Models by 2027
Looking ahead, Hyundai plans to launch five new models over the next 18 months, with a strong emphasis on hybrid and electric powertrains. Three of these models will be in the B-segment, including the IONIQ 3, scheduled for its world premiere at Milan Design Week in April 2026. The company aims to offer electrified versions of all models by 2027, reinforcing its long-term commitment to sustainable mobility.
Major Investments in European Manufacturing and R&D
Hyundai continues to deepen its presence in Europe through significant investments in manufacturing and research facilities. The company’s Czech plant recently produced its five-millionth vehicle, while its Türkiye plant is preparing to manufacture its first electric vehicle later this year. Hyundai has invested heavily in EV manufacturing infrastructure, battery assembly capabilities, and power electronics, with total investments exceeding €2 billion in Europe since 2008.
Leadership Statements
Hyundai Motor Company CEO José Muñoz emphasized the company’s commitment to electrification, stating that Hyundai is moving “with speed and purpose” to deliver diverse electrified choices to European customers. Hyundai Motor Europe President and CEO Xavier Martinet added that the company will continue investing in electric and hybrid technologies to meet evolving customer expectations and regulatory requirements.
