Bajaj Auto, one of India’s most iconic two-wheeler brands, is stepping boldly into the future of electric mobility under the rising leadership of Rishab Bajaj, the company’s youngest face in the EV space. The recent launch of the Chetak C25 electric scooter signals not just a product update but a strategic pivot toward mass-market EV adoption and generational leadership transition.
Rishab Bajaj, who joined the company as a management trainee in 2021, has quickly emerged as the public face of Bajaj’s EV ambitions. His visibility during the Chetak C25 launch highlights a deliberate move to align next-generation leadership with next-generation mobility, creating a fresh narrative for both the brand and the Indian EV market.
The Chetak C25, priced around ₹91,399, is designed for practical urban commuting, offering a range of 113 km on a single charge. By focusing on affordability, usability, and performance, Bajaj Auto is targeting the younger demographic that is increasingly conscious of sustainable mobility solutions.
Bajaj Auto’s ambition goes beyond domestic sales. With plans to export the Chetak to over 100 countries, the company aims to assert India’s position on the global EV map, leveraging its legacy brand strength to capture international attention.
Industry observers note that Bajaj Auto’s blend of youthful leadership and pragmatic EV strategy represents a broader trend in India: traditional automotive giants are now embracing electric mobility with a clear vision, aiming to lead the country’s clean transport revolution.
In a market where EV adoption is accelerating rapidly, Bajaj Auto’s approach — combining generational change, innovative products, and global aspirations — could set the benchmark for other Indian manufacturers looking to make a mark in the electric mobility era.
