Hyundai Motor Company reinforced its commitment to Europe’s electric future with the world premiere of the STARIA Electric, its first fully electric multi-purpose vehicle (MPV), and the unveiling of Concept THREE, a preview of the upcoming compact IONIQ 3, at the Brussels Motor Show 2026.
The STARIA Electric, now the largest electric vehicle in Hyundai’s global portfolio, marks the brand’s entry into the electric MPV segment. Designed for family use, leisure travel and commercial applications, the model combines high interior space and flexibility with zero-emission mobility, expanding Hyundai’s reach into a new category of electric transportation.
Alongside the STARIA Electric, Hyundai showcased Concept THREE, which offers an early look at the future IONIQ 3. The compact electric model is being developed and produced in Europe and is aimed at delivering advanced technology, versatility and everyday usability, targeting a broader group of customers seeking affordable and practical electric mobility.
“With this strong presence at Brussels Motor Show, Hyundai makes a clear statement for its engagement in Europe and towards the future of mobility,” said Raf Van Nuffel, Vice President of Product at Hyundai Motor Europe. “A future defined by electrification, technological progress and a deep commitment to people, places and possibilities.”
Hyundai emphasized that electrification remains at the core of its European strategy, supported by one of the most comprehensive EV line-ups in the region. The company currently offers models ranging from the compact INSTER to the IONIQ 5, IONIQ 6 and flagship IONIQ 9, catering to diverse mobility needs and lifestyles.
Europe continues to play a central role in Hyundai’s global operations. The company operates in 42 European countries with more than 2,000 sales outlets, while its manufacturing plants in Türkiye (Izmit) and the Czech Republic (Nošovice) account for nearly 80 percent of its European production volume.
To strengthen its regional presence, Hyundai announced significant local investments, including €150 million in the new “Square Campus” at its Technical Center in Rüsselsheim, Germany, expanding research and development facilities by 25,000 square metres. Additional investments include expanded testing operations at the Nürburgring and the localization of EV production in Türkiye.
Looking beyond battery-electric vehicles, Hyundai also highlighted its continued commitment to hydrogen mobility with the new NEXO fuel cell vehicle, positioning hydrogen as a complementary solution to EVs in achieving long-term zero-emission transportation goals.
The company further outlined its broader vision for future mobility ecosystems, including Vehicle-to-Grid (V2G) energy solutions and robotics development through its partnership with Boston Dynamics, aimed at applications in logistics, safety and smart mobility.
Hyundai has set an ambitious target to fully electrify its European model line-up by 2027, underlining its intention to remain a key driver of the continent’s transition to sustainable mobility.
The Brussels Motor Show, Belgium’s largest indoor automotive event, hosts 64 global automotive brands this year and previously attracted over 300,000 visitors and 1,100 media representatives from 38 countries, making it a major platform for automotive innovation in Europe.
