BMW Group closed 2025 with higher global vehicle sales, driven largely by strong demand for electrified models in Europe and the United States, even as market conditions remained challenging in China.
The premium automaker delivered 2,463,715 vehicles worldwide, marking a 0.5% year-on-year increase. Sales of electrified vehicles – including battery-electric and plug-in hybrid models – reached 642,087 units, up 8.3% from the previous year. Fully electric vehicle (BEV) deliveries rose to 442,072 units, with Europe recording a sharp 28.2% growth in BEV sales.
Electrified models accounted for 26% of BMW Group’s total global sales, while BEVs alone represented around 18%.
Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales, said the results reflected growing customer confidence in the company’s diversified technology strategy.
In a challenging environment, we sold more vehicles than in the previous year, with strong demand for our electrified vehicles in particular,” Goller said. “In Europe, battery-electric vehicles already make up about a quarter of total sales, and BEVs and PHEVs together exceed 40%.
He added that 2026 will be a key year with the launch of BMW’s NEUE KLASSE models, alongside new generations of the BMW X5, 3 Series and 7 Series. By 2027, BMW Group plans to introduce more than 40 new or updated models across multiple powertrain options.
Brand-wise performance
- BMW brand: 2,169,761 vehicles delivered (–1.4%), maintaining its position as global segment leader, supported by gains in Europe and the Americas.
- BMW M: Record sales of 213,457 units (+3.3%).
- MINI: Strong growth with 288,290 vehicles delivered (+17.7%). The brand crossed a major milestone with its 100,000th fully electric MINI delivered, and over one-third of all MINIs sold in 2025 being electric.
- Rolls-Royce: 5,664 vehicles delivered (–0.8%).
- BMW Motorrad: 202,563 motorcycles and scooters sold (–3.7%).
Regional trends
Europe emerged as the strongest growth market, with sales rising 7.3% to over 1.01 million units, supported by double-digit growth in Germany. The Americas also posted a 5.7% increase, while China remained under pressure, with deliveries falling 12.5% for the year.
BMW Group said subdued demand in China was effectively offset by growth in other regions, underscoring the benefits of its multi-brand and multi-technology strategy.
With electrification momentum building and a major product rollout ahead, the company expects 2026 to further strengthen its position in the global premium automotive market.
