Tata Motors Passenger Vehicles Ltd (TMPVL), India’s leading automobile manufacturer and a frontrunner in the country’s electric mobility movement, has announced a dynamic new partnership with Red Bull India. The collaboration aims to merge Tata Motors’ cutting-edge EV technology with Red Bull’s legacy of high-adrenaline athletic performances.
The first stunt under this association stars the Harrier.ev — touted as India’s most powerful homegrown electric SUV — alongside Red Bull’s celebrated Lebanese drifter and Guinness World Record holder Abdo “Dado” Feghali. Known globally for his record-breaking longest drift and exceptional rally skills, Feghali joins forces with Tata Motors to push the limits of electric performance.
Speaking about the partnership, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “These are truly exciting times as we partner with a company like Red Bull – known for defying limits. This collaboration brings together two brands that share a passion for innovation, performance, and pushing boundaries. We are excited to showcase how cutting-edge technology and stylish design can complement the thrill of adventure and extreme performance. This journey promises to be nothing short of extraordinary.”
Sharing his experience with the Harrier.ev, Abdo “Dado” Feghali praised the electric SUV’s robust performance. “The Harrier.ev truly delivers on its promise of go-anywhere capability. After conquering steep terrains in the Elephant Rock challenge, it exceeded expectations by effortlessly completing the latest task we threw at it. Its segment-leading torque offers smooth, linear delivery, making every obstacle feel convenient. This experience is a testament to the Harrier.ev’s engineering excellence – a new benchmark for electric SUVs in India.”
The collaboration signals the start of a thrilling journey between TMPVL and Red Bull India, both aligned in their vision to deliver unforgettable, high-energy experiences. The first challenge video featuring the Harrier.ev is set to be released across digital platforms in the coming days.
