TVS Motor Company (TVSM), one of the world’s leading two- and three-wheeler manufacturers, made a spectacular debut at EICMA 2025, the world’s largest motorcycle exhibition, showcasing a powerful blend of design, technology, and electric innovation.
Commanding attention on the global stage, the company unveiled six new products across internal combustion engine (ICE) and electric powertrains, alongside cutting-edge connected technologies, AR-based Heads-Up Display (HUD) helmets, and a new range of performance accessories.
At the heart of the pavilion was the revitalized Norton Motorcycles — a British icon revived under TVS’s ownership with over £200 million in investments. Norton’s reimagined lineup marks a new era for premium motorcycling, combining heritage craftsmanship with modern engineering.
The showcase was headlined by several new concepts:
- TVS Tangent RR Concept – a futuristic supersport motorcycle featuring a monocoque subframe and aerodynamic composites inspired by four decades of TVS Racing experience.
- TVS eFX three o – the company’s most powerful electric motorcycle concept yet, designed for the urban rider seeking speed and sustainability.
- TVS M1-S – TVS’s first electric maxi-scooter built for global urban commuters.
- TVS Apache RTX 300 – a new benchmark in adventure touring, slated to launch in Europe in Q1 2026.
- TVS X – a sleek, fully electric scooter integrating connected technologies.
- TVS RTR HyprStunt Concept – a bold new design aimed at creating a fresh “urban stunt” segment for youth riders.
Speaking at the event, Sudarshan Venu, Chairman, TVS Motor Company, said: TVS is built on over a century of innovation and trust. Today, 35% of our revenues come from international markets, and as we debut at EICMA, we reaffirm our ambition to serve Europe with passion, precision, and pride. With our new product range, cutting-edge technology, and a resurgent Norton, we’re ready to write a new global chapter.
The company also unveiled AR-enabled HUD helmets developed in collaboration with Swiss startup Aegis Rider. The helmets use spatial anchoring and augmented reality to project real-time navigation, hazard alerts, and call notifications, enhancing rider safety and situational awareness.
Further expanding its connected ecosystem, TVS showcased Android Auto integration for its TVS X console and a smartwatch link for the iQube electric scooter, offering live updates on battery health, tyre pressure, and performance metrics.
TVS’s lineup at EICMA also featured popular global models like the TVS iQube, TVS Jupiter, TVS Ntorq, TVS Raider, and the Apache RR 310 series — alongside a range of premium riding gear and accessories inspired by its racing heritage.
With this grand debut, TVS Motor Company has positioned itself as a true global powerhouse in sustainable and performance-driven mobility, signaling India’s growing influence in the world’s two-wheeler industry.
