Audi Accelerates Electric Growth Amid Strategic Realignment; BEV Sales Surge 41% in 2025’s First Nine Months

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The Audi Group reported a steady performance in the first nine months of 2025 despite challenging global market conditions, driven by robust demand for its electric vehicles (EVs). The company achieved revenues of €48.4 billion, up 4.6% year-on-year, while battery-electric vehicle (BEV) deliveries surged 41%, reflecting Audi’s strong momentum in the premium EV segment.

Audi’s global deliveries stood at 1,175,765 vehicles, marking a 4.8% decline overall due to competitive pressures and economic headwinds. However, the electric segment was a standout performer, with over 1,63,000 BEVs sold between January and September 2025 — the highest ever in Audi’s history. The Audi Q6 e-tron led this surge, accounting for nearly 64,000 units.

“Audi is shaping its vehicles and its company with a focus on the essentials,” said Gernot Döllner, CEO of Audi AG. “Our new corporate strategy builds on the Audi Agenda — emphasizing clarity, agility, and leadership in electric mobility.”

CFO Jürgen Rittersberger added that “stringent cost control and operational streamlining are key steps to making our business model future-ready,” highlighting ongoing restructuring to enhance resilience and long-term profitability.

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Regional Highlights:

  • Europe (excluding Germany): 79,200 BEVs delivered, +43% YoY
  • Germany: 28,388 BEVs delivered, +70% YoY
  • North America: 31,777 BEVs delivered, +54% YoY
  • China: 13,104 BEVs delivered, -17% YoY, impacted by intense local competition
  • Overseas & growth markets: 10,964 BEVs delivered, +51% YoY

Despite a moderate dip in total deliveries, Audi’s incoming EV orders in Western Europe rose 67%, indicating continued growth momentum.

Financial Snapshot (Jan–Sept 2025):

  • Revenue: €48.4 billion (↑4.6%)
  • Operating Profit: €1.6 billion
  • Operating Margin: 3.2%
  • Net Cash Flow: €2.1 billion
  • Profit After Tax: €2.06 billion

The group’s profitability was affected by US tariffs, CO₂ compliance provisions, and the rescheduling of an electric D-segment platform, but Audi reaffirmed its focus on high-value electric models and digital transformation.

Subsidiary Performance:

  • Bentley: 7,236 units | €1.9 billion revenue | 6.1% margin
  • Lamborghini: 8,140 units | €2.4 billion revenue | 24.6% margin
  • Ducati: 41,973 motorcycles | €732 million revenue | 6% margin

Audi expects 2025 revenues between €65–70 billion, with an operating margin of 4–6% and net cash flow of €2.5–3.5 billion. The company plans to continue its largest-ever product initiative in 2026, featuring compact EVs, high-performance RS models, and the all-new electric Audi Q9 SUV.

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With BEV deliveries rising across major markets and a renewed strategic focus, Audi is steering confidently toward its next chapter — one defined by electrification, design clarity, and sustainable profitability.

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