In a major step toward advancing India’s clean energy transition, GEON, a leading pioneer in lithium-ion green energy solutions, has announced a strategic partnership with Auto Sales India Ltd, one of Northeast India’s most trusted distributors with over 25 years of market leadership.
The collaboration aims to expand GEON’s product portfolio across all eight Northeastern states, introducing advanced EV batteries and inverter battery solutions tailored for the region’s diverse energy needs. The inverter batteries will support both solar and grid-based systems, while the EV batteries are designed specifically for the electric three-wheeler segment—a growing component of India’s sustainable mobility landscape.
This partnership combines GEON’s technological innovation with Auto Sales’ strong service and distribution network, ensuring customers across the region gain access to reliable, high-performance, and sustainable power solutions.
Highlighting the significance of the collaboration, Mr. Arun Kumar Bajaj, Chairman of Auto Sales India Ltd, said, “For more than two decades, Auto Sales has built lasting trust with customers across the Northeast. By partnering with GEON, we are proud to bring innovative green energy solutions backed by service excellence to the entire Northeast market.”
Mr. Anand Kabra, Chairman and Managing Director of GEON, added, “This partnership reflects GEON’s mission to power India’s sustainable energy journey with smart, high-performance technologies. Together with Auto Sales’ strong regional presence, we aim to deliver future-ready solutions to every corner of the Northeast.”
The initiative aligns with the Government of India’s vision for a ‘Viksit Bharat’ and supports the Northeast’s rapid infrastructure growth, which has turned the region into a strategic hub for economic and energy development.
Founded in 2018 and backed by the legacy of Kabra ExtrusionTechnik Limited, GEON (formerly Battrixx) has quickly established itself as a trusted OEM partner in India’s clean energy ecosystem. With expertise in R&D, advanced manufacturing, and a pan-India distribution network, GEON serves key sectors including mobility, residential, telecom, and grid energy.
By uniting GEON’s technological leadership and Auto Sales’ regional expertise, this partnership is set to accelerate the adoption of next-generation energy solutions, unlocking the Northeast’s immense renewable potential and positioning it as a hub for e-mobility and resilient power systems in India’s green energy future.
