Hyundai Motor Company has outlined its most ambitious growth strategy to date at its 2025 CEO Investor Day, unveiling a sweeping product roadmap, global manufacturing expansion, and a KRW 77.3 trillion ($56 billion) investment plan through 2030.
Speaking in New York, Hyundai Motor President and CEO José Muñoz reaffirmed the company’s target of 5.55 million global vehicle sales by 2030, with electrified models expected to account for 60 percent, or 3.3 million units. “We are not just adapting to change — we are leading it,” Muñoz said, highlighting Hyundai’s focus on electrification, software-defined vehicles, and customer-centered innovation.
Product Expansion and EV Strategy
Hyundai announced plans to expand its hybrid lineup to more than 18 models, alongside a comprehensive EV portfolio including region-specific vehicles. The upcoming IONIQ 3 will cater to Europe, while India will see its first locally designed Hyundai EV. In China, the company will produce the Elexio SUV and a new electric sedan. Hyundai also confirmed the launch of Extended Range EVs (EREVs) in 2027, offering more than 600 miles of driving range with optimized battery-engine integration.
Genesis, Hyundai’s luxury brand, will broaden its hybrid, EV, and EREV offerings, aiming for 350,000 annual sales by 2030. The high-performance N lineup will also grow to seven models, led by the IONIQ 6 N.
Manufacturing and Technology
To support its targets, Hyundai will boost global production by 1.2 million units by 2030. This includes a major Phase 2 expansion at Hyundai Motor Group Metaplant America (HMGMA) in Georgia, adding 200,000 units by 2028 and creating 3,000 jobs. New plants in India, Saudi Arabia, and Korea will strengthen regional supply chains, while a Software-Defined Factory model will enhance efficiency across global sites.
On the technology front, Hyundai pledged 30 percent lower battery costs, 15 percent higher energy density, and cloud-based battery management systems from 2026. The company’s Software-Defined Vehicle (SDV) platform, powered by its new Pleos operating system, will enable over-the-air updates, AI-driven services, and new in-car revenue streams.
Financial Outlook
Hyundai raised its revenue growth target to 5–6 percent annually and adjusted its operating profit margin to 6–7 percent, citing U.S. tariffs. The company plans to achieve an 8–9 percent margin by 2030 through localization, premium model expansion, and efficiency gains.
The KRW 77.3 trillion investment plan — split across R&D, capital expenditure, and strategic partnerships — underlines Hyundai’s push to secure a leadership position in electrification, advanced software, and manufacturing excellence.
