Mahindra Electric Automobile Ltd. today launched its nationwide campaign ‘Unlimit Bharat’ on World EV Day in collaboration with the TV9 Network, bringing together over 100 content creators from across India to highlight the potential of its flagship Electric Origin SUVs – the XEV 9e and BE 6.
The campaign aims to position Mahindra’s electric SUVs as symbols of progress, style, and accessibility, while promoting EV adoption among diverse audiences. Influencers from genres including auto, travel, music, finance, technology, and lifestyle will showcase the versatility and practicality of Mahindra’s eSUVs.
“With over 20,000 Mahindra eSUVs on the road in just five months, we are proud to see the rapid adoption of our Electric Origin SUVs,” said Nalinikanth Gollagunta, CEO – Automotive Division, Mahindra & Mahindra Ltd. and Executive Director, Mahindra Electric Automobile Ltd. “Through the ‘Unlimit Bharat’ campaign, we are celebrating the limitless potential of the XEV 9e and BE 6, which will accelerate India’s bold electric future.”
Raktim Das, Chief Growth Officer at TV9 Network, called the initiative the “biggest of its kind,” leveraging TV9’s multi-lingual platforms to inspire millions. “We want to present EVs not only as eco-conscious choices but also as aspirational, modern, and accessible vehicles,” he said.
Built on Mahindra’s INGLO platform and powered by MAIA – the world’s fastest automotive mind, the XEV 9e and BE 6 deliver a real-world range of over 500 km, blending innovation with luxury. Many owners, including those accustomed to global premium brands, have praised their performance and quality.
With ‘Unlimit Bharat’, Mahindra aims to redefine Indian electric mobility, combining its legacy of innovation with the nation’s growing appetite for sustainable, future-ready SUVs.
