Cadillac, General Motors’ flagship luxury marque, is accelerating into a new era of electric vehicles, luxury performance, and motorsport under the leadership of John Roth, Vice President for Global Cadillac.
Once challenged by declining brand perception and low residual values, Cadillac has staged a striking turnaround. Today, EVs account for nearly one-third of Cadillac’s sales, far above the industry average of 10%. Models such as the LYRIQ, VISTIQ, OPTIQ, ESCALADE IQ, and the bespoke CELESTIQ have positioned Cadillac as the top luxury EV brand in the U.S.
The iconic Escalade remains the best-selling full-size luxury SUV for over a decade, with the new ESCALADE IQ achieving real-world driving ranges exceeding 600 miles in some independent tests. Meanwhile, Cadillac continues to serve traditional enthusiasts with high-performance gas models like the CT5-V Blackwing.
Beyond the showroom, Cadillac is preparing to enter the Formula One grid in 2026 through a partnership with TWG Motorsports, bringing its long-standing performance DNA to the world’s premier racing stage.
“The Standard of the World has no finish line,” said Roth, emphasizing Cadillac’s dual commitment to luxury innovation and brand heritage. “We make sure we treat Cadillac with the respect it deserves as an American icon, while reimagining it for the next generation of customers.”
With 12 consecutive quarters of growth, Cadillac is not only winning over new buyers — many defecting from Mercedes, Audi, and Tesla — but also redefining itself as a bold, sophisticated, and authentic global luxury brand.
