Tata Motors has launched its exclusive Onam campaign, ‘Kerala Comes Together with Tata Motors’, offering special festive benefits of up to ₹2,00,000 on select passenger and electric vehicles, along with priority deliveries for Onam bookings. The offers, comes with flexible financing schemes tailored to enhance accessibility and ownership experience.
As part of the campaign, customers can avail multiple financing options, including Balloon Payment schemes with low initial EMIs, Step-Up plans with progressive payments, and a Low EMI plan of just ₹100 per lakh for the first three months. EV buyers will also have access to six-month financing for accessories, extended warranties, AMC, and servicing.
Central to the campaign is a regionally resonant film set to the iconic Malayalam track “Nada Nada” by Avial—celebrated for its uplifting message of moving forward—capturing heartfelt moments leading up to Onam festivities.
“Kerala has always been a vital market for Tata Motors,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd. “This year’s festive campaign is designed to make Onam celebrations more meaningful with attractive offers, easy financing, and priority deliveries. Coupled with our expanded service network, we aim to deliver a seamless and joyful ownership journey.”
Tata Motors’ service network in Kerala now includes 622 passenger vehicle bays across 83 workshops in 62 cities, a dedicated EV battery repair centre in Kochi, and five Tata.ev stores. The brand also offers real-time technical support via its Central Diagnostics Command Centre, as well as digitally enabled roadside assistance within 60 minutes in cities and 90 minutes on highways.
Model-wise festive benefits:
| ICE Models | Discount (₹) | EV Models | Discount (₹) |
|---|---|---|---|
| Tiago | 60,000 | Tiago.ev | 1,00,000 |
| Tigor | 60,000 | Punch.ev | 85,000 |
| Altroz | 1,00,000 | Nexon.ev | 1,00,000 |
| Punch | 65,000 | Curvv.ev | 2,00,000 |
| Nexon | 60,000 | Harrier.ev | 1,00,000 |
| Curvv | 40,000 | — | — |
| Harrier | 75,000 | — | — |
| Safari | 75,000 | — | — |
The campaign highlights Tata Motors’ dual focus—celebrating Kerala’s cultural heritage while expanding its footprint in the state’s passenger and electric vehicle market. By blending attractive offers, emotional storytelling, and robust service support, the automaker aims to position itself as a key part of Kerala’s Onam celebrations this year.
