Refex eVeelz, a fast-growing electric mobility solutions provider catering to leading corporates and demand aggregator platforms, has announced its rebranding as Refex Mobility, unveiling a refreshed brand identity and a strengthened leadership team to spearhead its next phase of expansion in clean and reliable mobility services.
Founded in March 2023 with just 24 company-owned electric vehicles, the company has scaled rapidly to operate a fleet of nearly 1,400 EVs, delivering tech-enabled, customised B2B and B2B2C mobility solutions to corporates, institutions, and their employees. The rebranding reflects the company’s renewed mission of “Responsible Mobility,” built on four core pillars — reliability, safety, sustainability, and social impact.
Leadership Strengthened for Growth
As part of the transition, Anirudh Arun has been appointed Chief Executive Officer. A seasoned leader in the mobility industry, Anirudh is known for building large-scale, premium, clean-fuel fleet systems with a strong emphasis on safety and service dependability. Commenting on his vision for the company, he said:
“Mobility is more than just getting from point A to B — it’s about trust, dignity, and dependability. Our vision at Refex is to build a fleet and service culture where customers, drivers, and partners all experience that trust every single day.”
Joining him is Ankit Grover as Chief Business Officer, tasked with driving revenue growth through deeper enterprise partnerships and expanded corporate client engagement. They will work alongside existing leadership members — Sasi A (Chief Technology Officer), Meet Goradia (Chief Operating Officer), and Sachin Navtosh Jha (Chief of Staff to the Group MD) — to ensure operational continuity and strategic execution.
A New Brand Identity
The rebrand includes a modernised company logo, an updated app icon, and redesigned vehicle decals, all reinforcing the brand’s new promise: “Refex = Reliable Fleet. Exceptional Experience.” The visual refresh underscores the company’s commitment to professionalism, timeliness, cleanliness, and a customer-first service approach across all operations.
Commitment to the Future of Urban Mobility
Refex Mobility is actively expanding its electric vehicle fleet to serve both enterprise transport and premium on-demand mobility needs. By offering sustainable and socially-conscious transport alternatives, the company aims to set new benchmarks for urban mobility solutions in India.
With its expanded leadership team and renewed brand direction, Refex Mobility is positioning itself as a key player in transforming corporate and institutional transportation through a combination of clean energy adoption, advanced technology, and a relentless focus on customer experience.
