TVS Electronics (TVSE), a leading name in electronic solutions, has announced its strategic expansion into the Enterprise Automatic Identification and Data Capture (AIDC) segment. With this launch, the company aims to make automation simple, scalable, and accessible to businesses of all sizes across India.
Building on its legacy in retail technology, TVS Electronics is repositioning itself as a full-spectrum solutions provider. The newly launched Enterprise AIDC portfolio includes a comprehensive range of products such as mobile computers, rugged handheld scanners, high-definition barcode scanners, industrial-grade label printers, mobile printers, and rugged tablets. These solutions are designed to enhance accuracy and efficiency in inventory tracking, data capture, and warehouse management operations.
Strategic Shift Beyond Retail
“Our entry into the enterprise AIDC market reflects a major strategic shift,” said Mr. C. Balaji, Vice President, PSG Business, TVS Electronics. “We aim to break the perception of being a retail-focused brand. Through value-based selling and a robust partner ecosystem, we’re offering scalable, customizable solutions to address niche enterprise requirements.”
As part of its offering, TVSE integrates its devices with leading ERP platforms such as SAP and Oracle, and utilizes software tools like SOTI for Warehouse Management Systems (WMS) and Mobile Device Management (MDM). The company is also collaborating with Independent Software Vendors (ISVs), IoT platform providers, and system integrators to deliver end-to-end automation tailored to enterprise needs.
AIDC Sector Growth and TVSE’s Advantage
The Indian AIDC sector is poised for rapid growth, with the track-and-trace segment expected to expand at a CAGR of 21.3% by 2030. This surge is being driven by the increasing integration of smart tracking and real-time data capture into supply chain operations—areas where TVSE’s offerings are positioned to make a significant impact.
To support this growth, TVS Electronics operates an advanced manufacturing facility in Tumakuru, enabling high-quality, cost-effective production with reduced lead times. This reinforces the brand’s commitment to the ‘Make in India’ initiative while enhancing its global competitiveness.
Comprehensive Enterprise Solutions
Beyond hardware, TVS Electronics is offering a complete automation ecosystem. The company provides consultation, integration, training, and after-sales support, ensuring a smooth digital transformation journey for enterprises. Notably, TVSE also facilitates second-hand equipment auctions, offering customers cost-effective lifecycle management options.
Driving Sustainable Business Growth
TVSE’s move into the enterprise segment underscores its focus on sustainable growth and customer-centric innovation. By aligning with digital transformation trends and prioritizing value-driven solutions, the company is helping businesses in logistics, manufacturing, warehousing, and e-commerce improve operational visibility, agility, and responsiveness.
With one of India’s largest service networks, TVS Electronics promises industry-leading turnaround times and strong local support, making it a reliable automation partner for enterprises nationwide.
