How is OPG tapping into India’s growing urban and rural EV markets?
At OPG Mobility, we’ve tailored our approach to meet the unique needs of both urban and rural markets. Our Ferrato electric two-wheelers are built for urban consumers who demand stylish, high-performance commuting solutions. For semi-urban and rural regions, our OTTOOPG electric three-wheelers offer efficient and rugged options for both passenger and cargo transport.
To drive accessibility, we’ve established a wide dealer network across Tier 1 to Tier 4 cities, supported by financing partnerships with SBI and over 15 NBFCs, ensuring our EVs are affordable and relevant for customers across geographies.
How do changing EV policies like FAME II impact your pricing and strategy?
FAME II ended in March 2024, and the current policy framework is PM e-DRIVE. With revised incentives under this scheme, we’ve optimized our pricing through deeper localization and tighter cost structures. Strategically, we’re focused on delivering strong value through safety, technology, and performance, ensuring our offerings remain competitive while aligning with evolving government policies.
Government policies and incentives such as FAME II have played a pivotal role in building the EV industry in India. They helped generate initial awareness, enabled affordability, and gave the ecosystem much-needed early momentum. Now, with the transition to PM e-DRIVE, the market has matured to a point where customers are increasingly aware of the long-term benefits of switching to electric mobility beyond just subsidies.
While incentives remain helpful, our strategy is evolving to focus more on value engineering, localization, and operational efficiency. Recently, we were able to negotiate better terms with local vendors, which allowed us to reduce input costs across our EV lineup. Rather than absorb this internally, we chose to pass on the benefit directly to consumers by lowering the prices of our products.
This aligns with our broader goal to make high-quality, performance-driven electric vehicles more accessible across both urban and rural India, regardless of shifting policy landscapes.
What’s OPG’s approach to the last-mile and shared mobility segment?
Last-mile and shared mobility are key focus areas for us. Our Ferrato two-wheelers, beyond daily personal use, are increasingly adopted for deliveries and shared urban commutes, while OTTOOPG three-wheelers serve both passenger and cargo transport needs in high-usage routes. We’ve strengthened our offering with durable design, low TCO, and smart IoT features, supported by financing options to drive adoption across cities and small towns alike.
How are you addressing battery cost, range, and charging challenges?
Battery-related challenges are central to the EV ecosystem, and we’ve approached them with a long-term strategy. On cost, our in-house battery production through MTEKPOWER gives us better control over pricing and availability. This localization helps us reduce dependency on imports and bring down overall vehicle costs.
When it comes to range, we use tested chemistries like LFP in most of our models to offer a balance of safety, performance, and longevity. Our focus is on building vehicles that suit real-world usage, not just on paper specifications.
For charging, we’re actively working on expanding charging infrastructure with our group capabilities and also optimizing our Battery Management Systems to enable faster charging and better efficiency.
These three areas are tightly linked, and we believe solving them together, not in isolation, is key to delivering a reliable EV experience.
What sets OPG apart from other EV startups and big players in India?
What truly sets OPG apart is our ability to bring together experience, scale, and speed. We come with a decade legacy in batteries and energy solutions, which gives us a strong foundation to build reliable, performance-driven EVs. At the same time, we operate with the agility of a young company that’s deeply focused on execution. Most of our core components, including batteries, are manufactured in-house through MTEKPOWER, giving us better control over cost, quality, and supply.
Our vehicles are built for real Indian conditions, affordable, rugged, and backed by a service network that reaches metros as well as Tier 3 and 4 towns. More than just EVs, we’re building a complete ecosystem around charging, servicing, and financing. That end-to-end focus is what makes OPG stand out in the EV space.
How is OPG integrating sustainability and battery lifecycle solutions?
At OPG, sustainability is central to how we build and scale. We use environmentally safer LFP chemistries, manufacture locally to reduce our carbon footprint and comply with ISO-certified environmental processes across our plants.
Beyond vehicle use, we’re actively developing second-life battery applications and working with partners on structured battery recycling programs, ensuring responsible resource recovery and minimal environmental impact.
Our goal is to create EVs that are clean not just at the point of use, but throughout their entire lifecycle.
