Tata Motors today announced a landmark achievement for its revolutionary compact SUV — Tata Punch — which has surpassed the 6 lakh production milestone in less than four years since its launch in October 2021. This historic feat cements Punch’s position as India’s highest-selling car in 2024 and reinforces its image as the go-to SUV for first-time car buyers across the nation.
Launched with a vision to democratize the SUV experience for every Indian, Tata Punch pioneered the sub-compact SUV segment, blending bold design, high ground clearance, robust safety, and versatile powertrains. From metro cities to small towns, it has become a preferred choice for individuals and families seeking style, reliability, and value.
A Car for Every Indian
According to Tata Motors, nearly 70% of Punch ICE buyers are first-time car owners, and the vehicle has found a strong following among women drivers as well. Impressively, 25% of Punch.ev owners are women, underlining the car’s appeal as both practical and empowering. The SUV’s widespread popularity is reflected in its ownership distribution — 24% in Tier 1 cities, 42% in Tier 2 towns, and 34% in Tier 3 regions.
“The Punch embodies the spirit of a new India — bold, self-assured, and ready to forge its own path,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd. “Crossing the 6 lakh milestone is more than a production achievement; it reflects the immense trust over 6 lakh Indians have placed in a vehicle that represents confidence, presence, and a fresh start to their journeys.”
A Segment Leader
Tata Punch’s accolades include:
- 5-star safety rating across both ICE (Global NCAP) and EV (Bharat NCAP) variants
- Available in Petrol, CNG, and EV options
- Contributes to 36% of Tata Motors’ total passenger vehicle sales
- Holds a 38% market share in the sub-compact SUV segment (FY25)
- Recorded a 15% year-on-year growth
- Winner of over 20 prestigious automotive awards
India Ki SUV Campaign
To celebrate the milestone, Tata Motors has launched the “India Ki SUV” campaign, highlighting real-life stories of customers whose lives have been transformed by owning a Punch. The campaign showcases the vehicle as more than just a car — it’s a movement that has empowered millions across generations and geographies.
With its unmatched combination of design, capability, and affordability, Tata Punch continues to redefine what Indians expect from their first car. As Tata Motors looks ahead, Punch stands tall not only as a market leader but also as a symbol of innovation and inclusivity, driving forward the aspirations of a confident new India.
